Episode #23: How To Use HubSpot For Account-Based Marketing

Posted by Josh Paul on Mar 15, 2019 1:39:33 AM

Can HubSpot And Inbound Marketing Be Used In ABM Strategies?

When most people think of HubSpot, they think INBOUND MARKETING.

When most people think of INBOUND MARKETING, they think lead generation.

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Topics: Account-Based Marketing

Episode #22: How To Grow Your Business Faster By Dumping Your Marketing Podcasts, Books, & Blogs

Posted by Josh Paul on Mar 3, 2019 12:40:26 AM

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head. This is especially true if you are part of a small marketing team.

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Topics: Podcast, Productivity

Episode #21: How To Create A Chatbot That Turns Website Visitors Into Sales (Using HubSpot, Drift, Or Other Chat Tools)

Posted by Josh Paul on Feb 12, 2019 3:40:00 PM
What if you could provide specific answers to website visitors' questions without making prospects and customers dig for information on their own?

If you are like me (and my clients), your business would be positively impacted if you could use those interactions to bring people down your funnel faster.

I recently led a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

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Topics: Podcast

Episode #20: Why Your CEO Shoots Down Your Marketing Ideas (And How To Avoid It)

Posted by Josh Paul on Feb 7, 2019 12:57:44 AM

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This crucial step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute it for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.

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Topics: Podcast

Episode #19: Marketing & Sales Emails: Long vs. Short Email Copy - What Is The Ideal Length?

Posted by Josh Paul on Jan 30, 2019 8:47:58 PM

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can find studies that tout both approaches.

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Topics: Email Marketing, Podcast

Episode #18: How To Beat Companies 5X Your Size Using Micro-Systems

Posted by Josh Paul on Jan 22, 2019 3:53:39 PM

There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

Their volunteers use bulk ingredients like vitamins, vegetables, soy, and rice, and package them into supermarket-grade packages to be shipped overseas.

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Topics: Podcast

Episode #17: When To Pay For Marketing & Sales Automation Help (And When To Do It Yourself)

Posted by Josh Paul on Jan 15, 2019 12:05:53 PM

I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money.

In fact, you shouldn't pay anyone to set up basic workflows.

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Topics: Podcast

Episode #16: How To Create Profit Out Of Thin Air By Turning Marketing Automation Into Total Business Automation

Posted by Josh Paul on Jan 7, 2019 9:02:54 AM

The best years of my career have been spent as a marketer. I’ve cracked the code on ideas that have made tens of millions for small and mid-sized companies. I love marketing!

But...

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Topics: Podcast

Episode #15: How To Thrive With A Small Marketing Team In 2019

Posted by Josh Paul on Jan 2, 2019 1:13:47 AM

Welcome To Your 2019 Small Marketing Teams Survival Guide

It has been way too long since I published a podcast episode for you.

The podcast drought ends today!

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Topics: B2B Marketing, Podcast

What Is Pillar Content And How Can You Rank Higher With This SEO Strategy [15 Pillar Page Examples]

Posted by Josh Paul on Nov 20, 2018 2:52:54 PM
We have gotten used to technology changing the way we communicate.

Phones brought us mobile connection. The internet brought us messaging and online resources. Social media brought us global communities, and video chat brought us into each other's offices and living rooms once again.

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Topics: Search Engine Optimization (SEO)