--- title: Sales Process Optimization & Automation Tips To Increase Revenue | Social Media description: Social Media | If you are investing in lead generation today, but too few of those leads are turning into revenue, this blog is here to help. You'll find HubSpot CRM, sales automation, and reporting tips, along with... --- 602-536-5560 [hello@pipelineops.com](mailto:hello@pipelineops.com) [![Pipeline Ops](https://blog.pipelineops.com/hubfs/Pipelineops_November2019/Images/Pipeline_Ops_logo_hubspot-sales-crm-consulting.png) ](https://pipelineops.com/) # Revenue Ops & Automation Blog ## [EP. 19) How to Help Your Sales Team Use LinkedIn to Hit Quota With Colleen McKenna](https://blog.pipelineops.com/ep.-19-how-to-help-your-sales-team-use-linkedin-to-hit-quota-with-colleen-mckenna) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Dec 1, 2020 9:57:49 PM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/019-announcement.png) ](https://blog.pipelineops.com/ep.-19-how-to-help-your-sales-team-use-linkedin-to-hit-quota-with-colleen-mckenna) Harnessing the power of social media has been a cornerstone of successful sales strategies within the past few years. Especially in 2020, when millions of road warriors were grounded overnight and forced to work remotely, knowing how to access and sell to prospects virtually is a necessity for modern sales teams.  [Read More](https://blog.pipelineops.com/ep.-19-how-to-help-your-sales-team-use-linkedin-to-hit-quota-with-colleen-mckenna) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/ep.-19-how-to-help-your-sales-team-use-linkedin-to-hit-quota-with-colleen-mckenna#comments-listing) Topics: [Social Media](https://blog.pipelineops.com/tag/social-media), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast), [Sales Messaging](https://blog.pipelineops.com/tag/sales-messaging) ## [What Does A Modern Social Media Manager Do (And Do You Need One)?](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Oct 12, 2018 3:30:31 PM - [Tweet](https://twitter.com/share) [![what-social-media-managers-do.blog-post-feature](https://blog.pipelineops.com/hubfs/what-social-media-managers-do.blog-post-feature.jpg) ](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one) I used to knock the role of social media managers. I was generating hundreds of leads each month by producing long-form content and marketing offers, while every social media manager I encountered was more concerned with being the only one in the company who knew the ins and outs of Facebook and Instagram. They didn't seem interested at all in weaving their expertise into a larger plan to grow the company. [Read More](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [Social Media](https://blog.pipelineops.com/tag/social-media) [All posts](https://blog.pipelineops.com/all) ### Recent Posts ### Posts by Tag - [Sales (34)](https://blog.pipelineops.com/tag/sales) - [HubSpot (29)](https://blog.pipelineops.com/tag/hubspot) - [Modern Sales Management Podcast (25)](https://blog.pipelineops.com/tag/modern-sales-management-podcast) - [Podcast (23)](https://blog.pipelineops.com/tag/podcast) - [CRM (20)](https://blog.pipelineops.com/tag/crm) - [Lead Management (16)](https://blog.pipelineops.com/tag/lead-management) - [Sales Process (16)](https://blog.pipelineops.com/tag/sales-process) - [Sales Efficiency (14)](https://blog.pipelineops.com/tag/sales-efficiency) - [Company News (10)](https://blog.pipelineops.com/tag/company-news) - [B2B Marketing (8)](https://blog.pipelineops.com/tag/b2b-marketing) - [Productivity (8)](https://blog.pipelineops.com/tag/productivity) - [Sales Automation (8)](https://blog.pipelineops.com/tag/sales-automation) - [CRM Adoption (7)](https://blog.pipelineops.com/tag/crm-adoption) - [Inbound Marketing (7)](https://blog.pipelineops.com/tag/inbound-marketing) - [Revenue Operations (7)](https://blog.pipelineops.com/tag/revenue-operations) - [Content Marketing (6)](https://blog.pipelineops.com/tag/content-marketing) - [Sales and Marketing Alignment (5)](https://blog.pipelineops.com/tag/sales-and-marketing-alignment) - [Customer Experience (4)](https://blog.pipelineops.com/tag/customer-experience) - [Email Marketing (3)](https://blog.pipelineops.com/tag/email-marketing) - [Lead Nurturing (3)](https://blog.pipelineops.com/tag/lead-nurturing) - [Marketing Automation (3)](https://blog.pipelineops.com/tag/marketing-automation) - [Sales Messaging (3)](https://blog.pipelineops.com/tag/sales-messaging) - [Campaign Planning (2)](https://blog.pipelineops.com/tag/campaign-planning) - [Enterprise Sales (2)](https://blog.pipelineops.com/tag/enterprise-sales) - [HubSpot Reporting and Analytics (2)](https://blog.pipelineops.com/tag/hubspot-reporting-and-analytics) - [Search Engine Optimization (SEO) (2)](https://blog.pipelineops.com/tag/search-engine-optimization-seo) - [Social Media (2)](https://blog.pipelineops.com/tag/social-media) - [sales content (2)](https://blog.pipelineops.com/tag/sales-content) - [Account-Based Marketing (1)](https://blog.pipelineops.com/tag/account-based-marketing) - [Career Advice For Marketers (1)](https://blog.pipelineops.com/tag/career-advice-for-marketers) - [HubSpot User Group (1)](https://blog.pipelineops.com/tag/hubspot-user-group) - [Marketing And Sales Budgets (1)](https://blog.pipelineops.com/tag/marketing-and-sales-budgets) [See all](https://blog.pipelineops.com/tag/social-media#) #### About Pipeline Ops Pipeline Ops is HubSpot's premier sales enablement and marketing automation partner. We serve people who are generating leads today or have target accounts, but too few of those leads are converting into revenue. #### How We Help [HubSpot CRM & Sales Hub Implementation](https://pipelineops.com/hubspot-sales-crm-implementation/) [HubSpot RevOps Consulting](https://pipelineops.com/hubspot-crm-sales-consulting/) [HubSpot Training](https://pipelineops.com/hubspot-training-and-workshops/) [HubSpot Automation Solutions](https://pipelineops.com/hubspot-sales-marketing-automation-services/) #### HubSpot Solutions [HubSpot Custom Chat Bot](https://pipelineops.com/solution-hubspot-chatbot-setup-custom-chatbot-consultants/) [HubSpot Custom Reporting & Dashboards](https://pipelineops.com/hubspot-reporting-custom-dashboards/) [Lead Nurturing Automation](https://pipelineops.com/hubspot-lead-nurturing-automation/) [Lead Routing Automation](https://pipelineops.com/hubspot-lead-routing-automation/) [Automated Lead Qualification](https://pipelineops.com/hubspot-lead-qualification-automation/) [Automated Webinar Funnels](https://pipelineops.com/hubspot-auto-webinar-funnel-automation/) [Customer Advocacy/Escalation Engine](https://pipelineops.com/hubspot-customer-service-automation/) [Automated Accountability](https://pipelineops.com/hubspot-sales-team-automation/) [Lead Scoring Engine](https://pipelineops.com/hubspot-lead-scoring-automation/) #### Pipeline Ops Gilbert, Arizona (602) 536-5560 hello@pipelineops.com ![Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115](https://blog.pipelineops.com/hs-fs/hubfs/Pipelineops_November2019/Images/Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png?width=300&height=115&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115") © 2022 Pipeline Ops (formerly Small Marketing Teams, LLC) | [Privacy Policy](https://pipelineops.com/privacy-policy/) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pipeline Ops" }, "dateModified" : "October 1, 2024, 12:00:00 PM", "datePublished" : "1970-01-01 00:00:00", "description" : "Social Media | If you are investing in lead generation today, but too few of those leads are turning into revenue, this blog is here to help. 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