EP. 19) How to Help Your Sales Team Use LinkedIn to Hit Quota With Colleen McKenna

Posted by Josh Paul on Dec 1, 2020 9:57:49 PM

Harnessing the power of social media has been a cornerstone of successful sales strategies within the past few years. Especially in 2020, when millions of road warriors were grounded overnight and forced to work remotely, knowing how to access and sell to prospects virtually is a necessity for modern sales teams. 

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Topics: Social Media, Modern Sales Management Podcast, Sales Messaging

What Does A Modern Social Media Manager Do (And Do You Need One)?

Posted by Josh Paul on Oct 12, 2018 3:30:31 PM

I used to knock the role of social media managers.

I was generating hundreds of leads each month by producing long-form content and marketing offers, while every social media manager I encountered was more concerned with being the only one in the company who knew the ins and outs of Facebook and Instagram. They didn't seem interested at all in weaving their expertise into a larger plan to grow the company.

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Topics: B2B Marketing, Social Media