One of the most important parts of your HubSpot lead management framework is your ability to see where each lead is in the sales process. This is key for both accurate reporting and actionable segmentation.
More specifically, if you're sending a marketing email out and you don't want people who are already engaged in the sales process to get that email, you need to know which of your leads are already engaged with a salesperson.
Topics: Email Marketing, HubSpot, Lead Nurturing, Sales, CRM, Lead Management, Campaign Planning
The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.
Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can find studies that tout both approaches.
Topics: Email Marketing, Podcast
Despite the continual flow of new marketing channels and tools becoming available, email remains the number one way to build relationships with prospects and make sales to current customers and partners.
While an email list is one of your most valuable assets in growing your business, you’re not in the email sending business. Your interest lies specifically in people buying from you as a result of those emails.
This means that you need to find a way to get people to open your marketing emails, first and foremost, even before convincing them to click on the call to action within the email and converting on the offer you’re making to them.
Topics: Email Marketing
