Whether you grow your business by cold calling and pounding the pavement, you primarily use an account-based marketing approach, or you generate leads through inbound marketing, content is at the center of your growth strategy.
Even digital entrepreneurs, who claim that you don’t need to create a lot of content to generate leads and sales, still produce a lot of content to spread their message, build a community, and attract new buyers.
Topics: Content Marketing, sales content
As a marketer and business owner, I am ambivalent about marketing and selling during this global health crisis. I know my company’s HubSpot CRM and revenue operations programs make a huge difference for companies during normal times. However, what we’re facing today is anything but normal.
Here is what I know:
Topics: B2B Marketing, Sales, Content Marketing
Creating content is a top strategy that marketers use every day to generate awareness, leads, and close sales for their businesses. However, when it comes to finding a new job, too many marketers forget about the power of content marketing.
There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?
It means that the competition is fierce.
Topics: Inbound Marketing, Content Marketing
Topics: B2B Marketing, HubSpot, Inbound Marketing, Content Marketing
How many concerts did you attend last year? One concert? Two concerts? Every other weekend?
For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each venue’s ticket and merchandise sales.
Topics: Inbound Marketing, Content Marketing
