8 Areas to Focus Marketing and Sales During a Crisis (Even When Your Market Freezes Up)

Posted by Josh Paul on Mar 28, 2020 7:15:00 AM

As a marketer and business owner, I am ambivalent about marketing and selling during this global health crisis. I know my company’s HubSpot CRM and revenue operations programs make a huge difference for companies during normal times. However, what we’re facing today is anything but normal. 

Here is what I know:

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Topics: B2B Marketing, Sales, Content Marketing

My #1 Tip For Getting a Marketing Job

Posted by Josh Paul on Aug 23, 2019 7:24:00 AM

Creating content is a top strategy that marketers use every day to generate awareness, leads, and close sales for their businesses. However, when it comes to finding a new job, too many marketers forget about the power of content marketing.

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Topics: Content Marketing, Career Advice For Marketers

Episode #30: How To Avoid This Common Content Marketing Mistake

Posted by Josh Paul on Aug 15, 2019 12:55:13 PM

There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

It means that the competition is fierce.

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Topics: Inbound Marketing, Content Marketing

Why The INBOUND Conference Is a Must-Attend Event For Serious HubSpot Customers [INFOGRAPHIC]

Posted by Josh Paul on Aug 12, 2019 4:33:51 PM

Get A Bullet-Proof Justification Framework

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Topics: B2B Marketing, HubSpot, Inbound Marketing, Content Marketing

Episode #27: Beyoncé's Brilliant Marketing Move Every Small Marketing Team Should Steal

Posted by Josh Paul on Apr 29, 2019 1:28:47 PM

How many concerts did you attend last year? One concert? Two concerts? Every other weekend?

For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each venue’s ticket and merchandise sales.

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Topics: Inbound Marketing, Content Marketing