Revenue Ops & Automation Blog

HubSpot’s CRM is an attractive choice for businesses looking to improve their customer’s experience and drive consistent revenue. But with options like workflows, deal automation, custom objects, and sales accelerator tools, it can seem really overwhelming when you're trying to figure out how to implement the HubSpot CRM at your company. 

Creating a HubSpot sales chatbot can be an exciting and exhausting process for your team and company.

You can easily spend four or more weeks building the ultimate bot with the goal of doubling, tripling, or even quadrupling your sales booked meetings (without adding any extra work for your sales team).

Upon completion of the logic, development, and automation, most sales chatbots also need an additional two weeks of testing and adjustments made before finally, they’re ready to go live. 

Millions of companies spend billions of dollars each year designing and optimizing ecommerce websites that attract their target customers and help them fall in love with their products and/or services.

Oftentimes, however, love turns to frustration when it’s time for the customer to make a purchase and submit their online payment using the website’s checkout process. This means big dollars are slipping through the fingers of your business.

When it comes to data and CRM upkeep, businesses often struggle to identify errors, create processes, and get their team on track. In fact, according to Bdaily News, “the average professional looking at data does not understand how that data got there, when it is useful, and what state it is in.”

HubSpot users were thrilled when HubSpot released its target account feature set (a.k.a. account-based marketing or ABM tools) in May 2020. Although several of these features already existed in various areas of HubSpot, the compilation of these tools with a few new solutions create a one-stop shop for account-based sales teams. 

HubSpot is an incredibly powerful tool for businesses of all shapes and sizes. Its sales and marketing workflow automation can help your team contact the right prospects at the right time, without burdening your reps with additional CRM admin tasks. 

However, as a manager or c-suite executive, you probably don't have the time to learn HubSpot inside and out.

"HubSpot is crazy expensive."

I hear this statement a few times every month.

Admittedly, when you combine your number of contacts, paid sales seats, and paid customer service seats, it is surely an investment for those who are serious about growing their business.

However, the "HubSpot is expensive" opinion is more about the person saying it than it is about HubSpot. Let me explain.

Your HubSpot CRM and marketing software only work to grow your company if it is set up for your specific business. For instance, start-ups are set up very differently than enterprise-level businesses. A real estate company needs a different configuration than a SaaS software provider. 

Traditionally, marketing and sales departments have a friendly, but hands-off relationship. If there is a problem with your marketing strategy, sales stays out of it and marketing tries to fix it. If there is a sales problem, sales does not want marketing involved in the solution process.

Let’s flashback to your sales team in the year 2019...