According to HubSpot research, the average salesperson only spends about one-third of their day selling. The rest of their day is spent on non-revenue generating activities such as writing emails, entering data, prospecting and researching calls, going to meetings, and other administrative tasks.
I still remember the day that I realized that I was not running a marketing agency.
My team was very good at creating content and generating leads, but we did not have the interest or structure to do it in an agency model.
Our most successful clients leveraged my team to develop complex sales and marketing automation and implement business-specific lead management frameworks. To optimize the post-sales stages of the customer journey, we automated processes, accountability, and reporting in the delivery of products and services once somebody became a customer.
The tension between your sales team and your marketing team is one of the most written about or discussed slow-burning feuds on earth.
For some businesses, it is right up there with:
- Hamilton and Burr
- Montagues and Capulets
- Hatfields and McCoys
While both teams share a mutual goal of creating revenue for the company, their separate processes and deliverables can make their partnership a living nightmare.
When you’re using HubSpot to grow your business, you quickly realize how much weight the email address associated with your HubSpot user account holds. Your email address is your login. It is also where you receive all of your notifications, exports, and alerts.
The following experiment shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.
In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.
Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head. This is especially true if you are part of a small marketing team.