Revenue Ops & Automation Blog

News flash - HubSpot is no longer a marketing platform. 

This might be news to you.  Since HubSpot has done such a good job branding themselves as a leading marketing platform, it's really hard for them to convey that they are no longer simply marketing software. 

One of the most important parts of your HubSpot lead management framework is your ability to see where each lead is in the sales process. This is key for both accurate reporting and actionable segmentation. 

More specifically, if you're sending a marketing email out and you don't want people who are already engaged in the sales process to get that email, you need to know which of your leads are already engaged with a salesperson.

Your Inbox Proves That Most Marketers Are not as Savvy as They Think When it Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you have not yet opened. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.