How to Avoid Sending Marketing Campaigns in HubSpot to Leads with Scheduled Sales Calls

Posted by Josh Paul on Dec 2, 2019 3:22:28 PM

One of the most important parts of your HubSpot lead management framework is your ability to see where each lead is in the sales process. This is key for both accurate reporting and actionable segmentation. 

More specifically, if you're sending a marketing email out and you don't want people who are already engaged in the sales process to get that email, you need to know which of your leads are already engaged with a salesperson.

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Topics: Email Marketing, HubSpot, Lead Nurturing, Sales, CRM, Lead Management, Campaign Planning

Episode #14: The Counterintuitive Approach To B2B Lead Nurturing That is Getting Big Results for Marketers

Posted by Josh Paul on Nov 28, 2017 4:37:02 AM

Your Inbox Proves That Most Marketers Are not as Savvy as They Think When it Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you have not yet opened. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.

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Topics: Lead Nurturing, Podcast