What Is Sales Enablement? Definition, History, Examples, and Implementation Tips

Posted by Josh Paul on Nov 12, 2020 12:14:12 PM

In the past decade, the sales playing field has changed dramatically. What may have worked for sales reps before is now insufficient.

In the recent past, a bright charisma, creativity, and improvisation drove the majority of sales. Then, authenticity ruled the day. Most recently, social proof and trust-building are essential for brands.

While all of these are still valued today, these approaches alone just don’t cut it. 

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Topics: Sales, Sales Process, Sales Automation, Sales Efficiency

EP. 16) How Sales Enablement Can Be Most Impactful With Andrew Quinn

Posted by Josh Paul on Nov 10, 2020 9:18:27 AM

Sales enablement is a term that has recently gained a lot of traction in the business world. While sales enablement has always existed, it is only in the past five years that a universally accepted term has been put forth to describe the processes, people, and technology that reduces friction in the sales process.

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Topics: Sales, Sales Process, Modern Sales Management Podcast

EP. 13) How to Communicate Your Value Prop to Your Sales Team So It Sticks With Angela Rakis

Posted by Josh Paul on Oct 6, 2020 9:19:27 AM

Most CEOs have a vision or value proposition that is the backbone of their company and corporate strategies. Quite frequently, however, that value proposition isn’t communicated to or followed by the sales team (and other important departments).

Value proposition misalignment and confusion can wreak havoc on your growth plan as departments market to the wrong customers, work towards different goals, and use the wrong tools and messaging to sell products and services that they don’t fully understand. 

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Topics: Sales Process, Revenue Operations, Modern Sales Management Podcast

EP. 8) How AI and Machine Learning Are Changing Sales Teams With Howard Brown

Posted by Josh Paul on Sep 1, 2020 11:15:31 AM

Technology is continuously improving the sales landscape, but the overload of options and information can seem daunting to even the most versatile sales leaders.

While they understand that AI-driven insights and relevant data based on machine learning can be valuable tools, top revenue executives also know that sales and CRM processes must be as simple as possible so that reps can sell quickly and easily. 

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Topics: Sales Process, Sales Efficiency, Modern Sales Management Podcast

EP. 6) How to Successfully Transition a Field Sales Team to Remote Selling

Posted by Josh Paul on Aug 18, 2020 11:20:49 AM

While many companies have been selling their products online with a remote sales team for years, sales managers that are new to this “COVID-19” sales model face tremendous challenges. Tasks such as keeping your sales team engaged, finding new ways to demo/sell products online, and promoting collaboration within a remote team can seem daunting to even the best sales executives. 

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Topics: Sales, Sales Process, Modern Sales Management Podcast

EP. 4) How to Set Goals for Your Sales Team Without Overcomplicating It

Posted by Josh Paul on Aug 4, 2020 11:01:53 AM

Creating a successful, repeatable sales process in your organization is the holy grail for sales managers. However, seasoned executives know that what works for one salesperson may not work for another. 

So, how do you create an effective, systematic playbook for a sales team with varying strengths, backgrounds, and capabilities? More importantly, how do you do this without overcomplicating everything? 

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Topics: Sales, Sales Process, Modern Sales Management Podcast

HubSpot Partner, Pipeline Ops, Launches Podcast for Leaders Responsible for Hitting Revenue Targets

Posted by Josh Paul on Jul 24, 2020 1:55:44 AM

Every one of us knows a rock star salesperson. You can usually find at least one on every sales team. These top performers have found a way to build strong relationships, ask the right questions, and close more profitable deals than those around them. 

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Topics: Sales, Company News, Sales Process, Modern Sales Management Podcast

How to Get Your Marketing Team Onboard to Optimize Your Sales Process in HubSpot

Posted by Josh Paul on Jun 18, 2020 5:00:00 AM

Traditionally, marketing and sales departments have a friendly, but hands-off relationship. If there is a problem with your marketing strategy, sales stays out of it and marketing tries to fix it. If there is a sales problem, sales does not want marketing involved in the solution process.

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Topics: HubSpot, CRM, Sales Process, Sales and Marketing Alignment

Three Sales Management Lessons for Managing Sales Teams Remotely

Posted by Josh Paul on Jun 16, 2020 9:38:22 AM

Let’s flashback to your sales team in the year 2019...

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Topics: HubSpot, Sales, CRM, Sales Process, Sales Efficiency

How to Use HubSpot Sales Dashboards or Leaderboards to Increase Revenue and Sales Rep Productivity

Posted by Josh Paul on Jun 11, 2020 9:42:41 AM

If you think your business’ data is simply about numbers or charts, you’re not seeing the full picture. And, if you think data is about looking backwards and creating important-looking slides for your next presentation, you are missing a big opportunity. 

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Topics: HubSpot, Sales, CRM, CRM Adoption, Sales Process, Sales Efficiency