Revenue Ops & Automation Blog

According to LinkedIn’s State of Sales Report 2020, 97% of salespeople said that technology is either “important” or “very important” to their sales process. Meanwhile, the number of salespeople relying on sales intelligence tools has increased 54% in the past two years. 

If you think your business’ data is simply about numbers or charts, you’re not seeing the full picture. And, if you think data is about looking backwards and creating important-looking slides for your next presentation, you are missing a big opportunity. 

What if I told you that being an expert in the HubSpot platform is only a fraction of what you need to increase sales using the HubSpot CRM? You can spend your nights and weekends getting certified in every feature and button within the platform, but you still may not be fully confident that your HubSpot CRM is set up right for your business. 

The tension between your sales team and your marketing team is one of the most written about or discussed slow-burning feuds on earth.

For some businesses, it is right up there with:

• Hamilton and Burr
• Montagues and Capulets
• Hatfields and McCoys

While both teams share a mutual goal of creating revenue for the company, their separate processes and deliverables can make their partnership a living nightmare.

Getting your sales team to follow a consistent process and adopt your CRM and sales tools is critical to growing revenue at your company.

Confidence that the leads you generate will be converted into revenue is the holy grail for most executives.

Every company strives for more sales. The “holy grail” is a repeatable sales process that results in consistent and predictable growth.

The problem is many companies don't know the winning formula behind their current sales. While deals are being closed, many sales executives don't fully understand which parts of their sales process work in terms of messaging, process, and cadence. 

This is a roadblock to both implementing a successful sales process and improving their current sales tactics. 

Sales managers don't have easy jobs. They need to keep their team motivated and performing throughout the year. One of the biggest tools they have at their disposal is their sales process.