Revenue Ops & Automation Blog

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head. This is especially true if you are part of a small marketing team.

What if you could provide specific answers to website visitors' questions without making prospects and customers dig for information on their own?

If you are like me (and my clients), your business would be positively impacted if you could use those interactions to bring people down your funnel faster.

I recently led a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This crucial step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute it for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can find studies that tout both approaches.

There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

Their volunteers use bulk ingredients like vitamins, vegetables, soy, and rice, and package them into supermarket-grade packages to be shipped overseas.

I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money.

In fact, you shouldn't pay anyone to set up basic workflows.

The best years of my career have been spent as a marketer. I’ve cracked the code on ideas that have made tens of millions for small and mid-sized companies. I love marketing!

But...

Welcome To Your 2019 Survival Guide

It has been way too long since I published a podcast episode for you.

The podcast drought ends today!

Your Inbox Proves That Most Marketers Are not as Savvy as They Think When it Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you have not yet opened. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.

Why a Killer Instinct Loses Inbound Deals for Salespeople

My dog knows that he shouldn’t prop himself up on the coffee table and steal my two-year-old’s lunch when he walks away.

As much as it frustrates me, I know it is only natural for him to snatch a sandwich that is right in front of him.

I also know it's only natural for salespeople to want all leads – inbound and outbound, top of the funnel and bottom of the funnel – to close as quickly as possible.