This crucial step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.
Has the following situation ever happened to you?
You have the right plan and the ability to execute it for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.
It could be your social media strategy, a new marketing platform, changes to your sales process, or any number of new ideas.
Even when you are 100% confident that this approach will have a big impact on your business’ growth, you still can’t get people to sign off on moving it forward.
Since you firmly believe in your ideas, you reexamine their points of objection, change your business case, and...all for nothing. The executives still put the brakes on your revised plan.
Thousands of small marketing teams are frustrated by this every day. You start wondering…
- Does my CEO really hate social media?
- Does my boss think that I can't deliver?
- Does my executive team think marketing is a waste of money?
The truth is that they don’t dislike, or disagree, with your ideas at all.
So, what is going on here?
After growing a company with a small marketing team and working to help small marketing and sales teams every day for two years, I have become keenly aware of what often holds companies back. I've also mastered the systems and mindsets you need to overcome those hurdles.
In this episode of the Pipeline Ops podcast, I explain why the psychology of trust and risk are the real culprits, and how you can overcome these challenges to get buy-in for your marketing strategies.
Listen to the Full Podcast Episode in iTunes or Below