Revenue Ops & Automation Blog

Millions of companies spend billions of dollars each year designing and optimizing ecommerce websites that attract their target customers and help them fall in love with their products and/or services.

Oftentimes, however, love turns to frustration when it’s time for the customer to make a purchase and submit their online payment using the website’s checkout process. This means big dollars are slipping through the fingers of your business.

The tension between your sales team and your marketing team is one of the most written about or discussed slow-burning feuds on earth.

For some businesses, it is right up there with:

• Hamilton and Burr
• Montagues and Capulets
• Hatfields and McCoys

While both teams share a mutual goal of creating revenue for the company, their separate processes and deliverables can make their partnership a living nightmare.

By now, the situation has sunk in. The coronavirus pandemic of 2020 will change the world’s economic landscape for years to come. 

This means that marketing agencies, business influencers, and sales gurus have all had time to formulate thoughts on how your business should survive this crisis. 

Your LinkedIn feed is filled with advice. If you jump in any business-oriented Facebook group, this is all people are talking about. 

Currently, the guidance ranges from “spend more time with your family” to “apply for as many government programs as you can” to “crank up your sales and marketing engine to grab market share." These diverse opinions about what to do next can make your head spin and give you analysis paralysis.

Have you ever walked into a store or restaurant and instantly known that the staff loves working there?

In every interaction you have with them, it is clear that:

• They are true believers and they wear it on their sleeves.
• They take pride in being part of that company.
• They are invested in giving you an outstanding customer experience.

This type of culture and employee satisfaction is very difficult to achieve. It takes time and deliberate design. A purposeful culture like this leads to higher customer satisfaction, strong word-of-mouth marketing, and overall growth.