EP. 13) How to Communicate Your Value Prop to Your Sales Team So It Sticks With Angela Rakis

Posted by Josh Paul on Oct 6, 2020 9:19:27 AM

Most CEOs have a vision or value proposition that is the backbone of their company and corporate strategies. Quite frequently, however, that value proposition isn’t communicated to or followed by the sales team (and other important departments).

Value proposition misalignment and confusion can wreak havoc on your growth plan as departments market to the wrong customers, work towards different goals, and use the wrong tools and messaging to sell products and services that they don’t fully understand. 

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Topics: Sales Process, Revenue Operations, Modern Sales Management Podcast

Four Ways to Keep Your HubSpot CRM Data Squeaky Clean

Posted by Cally Kobza on Oct 1, 2020 1:41:06 PM

When it comes to data and CRM upkeep, businesses often struggle to identify errors, create processes, and get their team on track. In fact, according to Bdaily News, “the average professional looking at data does not understand how that data got there, when it is useful, and what state it is in.”

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Topics: HubSpot, CRM, Revenue Operations

EP. 10) How to Accelerate SaaS Sales Using Data and Automation With Kevin Mead

Posted by Josh Paul on Sep 15, 2020 11:51:52 AM

Startup SaaS companies face abundant opportunities and tremendous risks when it comes to scaling revenue. Without high fixed overhead and fulfillment costs, SaaS leaders can direct more capital toward marketing and sales. However, if their sales and marketing processes aren’t streamlined and optimized, all that money will quickly go to waste and their investors will walk. 

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Topics: Sales Automation, Revenue Operations, Modern Sales Management Podcast

Revenue Ops: An Explanation for Non-RevOps Geeks

Posted by Josh Paul on Sep 11, 2020 10:19:32 AM

Revenue Operations (a.k.a. RevOps) is a term that is being thrown around a lot lately on Google searches, LinkedIn posts, and everywhere in between. The problem with this trending topic is, similar to other business buzzwords and jargon, there is no universally agreed-upon definition for revenue operations. 

Revenue Ops means different things to different people, which makes it hard for executives like yourself to get behind the strategy of RevOps and its role in your company. 

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Topics: Marketing Automation, Sales Automation, Revenue Operations

What is RevOps? (A Clear Definition of Revenue Operations)

Posted by Josh Paul on May 20, 2020 10:21:23 AM

I still remember the day that I realized that I was not running a marketing agency.

My team was very good at creating content and generating leads, but we did not have the interest or structure to do it in an agency model. 

Our most successful clients leveraged my team to develop complex sales and marketing automation and implement business-specific lead management frameworks. To optimize the post-sales stages of the customer journey, we automated processes, accountability, and reporting in the delivery of products and services once somebody became a customer.

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Topics: Productivity, Revenue Operations, Sales Efficiency