--- title: EP. 10) How to Accelerate SaaS Sales Using Data and Automation With Kevin Mead description: How can you accelerate SaaS sales with data and automation? It all starts with... image: https://blog.pipelineops.com/hubfs/010-announcement.png --- 602-536-5560 [hello@pipelineops.com](mailto:hello@pipelineops.com) [![Pipeline Ops](https://blog.pipelineops.com/hubfs/Pipelineops_November2019/Images/Pipeline_Ops_logo_hubspot-sales-crm-consulting.png) ](https://pipelineops.com/) # Revenue Ops & Automation Blog ## EP. 10) How to Accelerate SaaS Sales Using Data and Automation With Kevin Mead Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 15, 2020 11:51:52 AM ![Josh Paul](https://app.hubspot.com/settings/avatar/0e6086b699e99d17d4a87634f064a41b) - [Tweet](https://twitter.com/share) Startup SaaS companies face abundant opportunities and tremendous risks when it comes to scaling revenue. Without high fixed overhead and fulfillment costs, SaaS leaders can direct more capital toward marketing and sales. However, if their sales and marketing processes aren’t streamlined and optimized, all that money will quickly go to waste and their investors will walk.  We talked about the complexities of driving SaaS sales revenue with Kevin Mead, Owner of [Salestream](https://www.salestream.co/), on a recent episode of the Modern Sales Management Podcast.  **![how to increase SaaS sales](https://blog.pipelineops.com/hs-fs/hubfs/010-announcement.png?width=1000&name=010-announcement.png)** With an academic background in computer science (coding) and professional experience in sales and marketing, Kevin offered a unique perspective in sales leadership and process optimization. He emphasized the importance of aligning your sales and marketing teams and shared tips on improving the sales process using data and automation.    Our discussion also covered: - How marketing can best meet the needs of people before sales becomes involved - What sales and marketing alignment (smarketing) looks like in a SaaS company - Why the sales process itself is more important than the size of your sales team - How inbound leads can cut the sales cycle by 50% - How coding can be used to scale revenue at SaaS companies - Why marketers should learn the commission structure of their company’s sales team - How to create a CRM that is a tool for your sales reps and not an obstacle - How to ensure the success of your entire sales team (vs. having one top performer and a few average salespeople) - Why HubSpot is a double-edged sword and how to maximize its potential for your business - How to build a steady flow of inbound revenue - What are common pitfalls that sales leaders face  - How to make the most of every hour of your sale team’s day Connect with Kevin on[ LinkedIn](https://www.linkedin.com/in/kevin-mead/) and learn more about his work by visiting his [website](https://www.salestream.co/).  Subscribe and listen to all episodes of the [Modern Sales Management podcast](http://modernsalesmanagement.com/) on your favorite podcast app or by visiting [ModernSalesManagement.com. ](https://pipelineops.com/modern-sales-management-pipeline-ops-podcast/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/3861269/6cdce752-8ca1-44cd-88b9-a45cfc6c78d6.png)](https://cta-redirect.hubspot.com/cta/redirect/3861269/6cdce752-8ca1-44cd-88b9-a45cfc6c78d6) Topics: [Sales Automation](https://blog.pipelineops.com/tag/sales-automation), [Revenue Operations](https://blog.pipelineops.com/tag/revenue-operations), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ### Recent Posts ### Posts by Tag - [Sales (34)](https://blog.pipelineops.com/tag/sales) - [HubSpot (29)](https://blog.pipelineops.com/tag/hubspot) - [Modern Sales Management Podcast (25)](https://blog.pipelineops.com/tag/modern-sales-management-podcast) - [Podcast (23)](https://blog.pipelineops.com/tag/podcast) - [CRM (20)](https://blog.pipelineops.com/tag/crm) - [Lead Management (16)](https://blog.pipelineops.com/tag/lead-management) - [Sales Process (16)](https://blog.pipelineops.com/tag/sales-process) - [Sales Efficiency (14)](https://blog.pipelineops.com/tag/sales-efficiency) - [Company News (10)](https://blog.pipelineops.com/tag/company-news) - [B2B Marketing (8)](https://blog.pipelineops.com/tag/b2b-marketing) - [Productivity (8)](https://blog.pipelineops.com/tag/productivity) - [Sales Automation (8)](https://blog.pipelineops.com/tag/sales-automation) - [CRM Adoption (7)](https://blog.pipelineops.com/tag/crm-adoption) - [Inbound Marketing (7)](https://blog.pipelineops.com/tag/inbound-marketing) - [Revenue Operations (7)](https://blog.pipelineops.com/tag/revenue-operations) - [Content Marketing (6)](https://blog.pipelineops.com/tag/content-marketing) - [Sales and Marketing Alignment (5)](https://blog.pipelineops.com/tag/sales-and-marketing-alignment) - [Customer Experience (4)](https://blog.pipelineops.com/tag/customer-experience) - [Email Marketing (3)](https://blog.pipelineops.com/tag/email-marketing) - [Lead Nurturing (3)](https://blog.pipelineops.com/tag/lead-nurturing) - [Marketing Automation (3)](https://blog.pipelineops.com/tag/marketing-automation) - [Sales Messaging (3)](https://blog.pipelineops.com/tag/sales-messaging) - [Campaign Planning (2)](https://blog.pipelineops.com/tag/campaign-planning) - [Enterprise Sales (2)](https://blog.pipelineops.com/tag/enterprise-sales) - [HubSpot Reporting and Analytics (2)](https://blog.pipelineops.com/tag/hubspot-reporting-and-analytics) - [Search Engine Optimization (SEO) (2)](https://blog.pipelineops.com/tag/search-engine-optimization-seo) - [Social Media (2)](https://blog.pipelineops.com/tag/social-media) - [sales content (2)](https://blog.pipelineops.com/tag/sales-content) - [Account-Based Marketing (1)](https://blog.pipelineops.com/tag/account-based-marketing) - [Career Advice For Marketers (1)](https://blog.pipelineops.com/tag/career-advice-for-marketers) - [HubSpot User Group (1)](https://blog.pipelineops.com/tag/hubspot-user-group) - [Marketing And Sales Budgets (1)](https://blog.pipelineops.com/tag/marketing-and-sales-budgets) [See all](https://blog.pipelineops.com/how-to-accelerate-saas-sales-using-data-and-automation-with-kevin-mead#) #### About Pipeline Ops Pipeline Ops is HubSpot's premier sales enablement and marketing automation partner. We serve people who are generating leads today or have target accounts, but too few of those leads are converting into revenue. #### How We Help [HubSpot CRM & Sales Hub Implementation](https://pipelineops.com/hubspot-sales-crm-implementation/) [HubSpot RevOps Consulting](https://pipelineops.com/hubspot-crm-sales-consulting/) [HubSpot Training](https://pipelineops.com/hubspot-training-and-workshops/) [HubSpot Automation Solutions](https://pipelineops.com/hubspot-sales-marketing-automation-services/) #### HubSpot Solutions [HubSpot Custom Chat Bot](https://pipelineops.com/solution-hubspot-chatbot-setup-custom-chatbot-consultants/) [HubSpot Custom Reporting & Dashboards](https://pipelineops.com/hubspot-reporting-custom-dashboards/) [Lead Nurturing Automation](https://pipelineops.com/hubspot-lead-nurturing-automation/) [Lead Routing Automation](https://pipelineops.com/hubspot-lead-routing-automation/) [Automated Lead Qualification](https://pipelineops.com/hubspot-lead-qualification-automation/) [Automated Webinar Funnels](https://pipelineops.com/hubspot-auto-webinar-funnel-automation/) [Customer Advocacy/Escalation Engine](https://pipelineops.com/hubspot-customer-service-automation/) [Automated Accountability](https://pipelineops.com/hubspot-sales-team-automation/) [Lead Scoring Engine](https://pipelineops.com/hubspot-lead-scoring-automation/) #### Pipeline Ops Gilbert, Arizona (602) 536-5560 hello@pipelineops.com ![Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115](https://blog.pipelineops.com/hs-fs/hubfs/Pipelineops_November2019/Images/Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png?width=300&height=115&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115") © 2022 Pipeline Ops (formerly Small Marketing Teams, LLC) | [Privacy Policy](https://pipelineops.com/privacy-policy/) ```json { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://blog.pipelineops.com/how-to-accelerate-saas-sales-using-data-and-automation-with-kevin-mead" }, "headline": "EP. 10) How to Accelerate SaaS Sales Using Data and Automation With Kevin Mead", "image": { "@type": "ImageObject", "url": "https://f.hubspotusercontent10.net/hubfs/3861269/010-announcement.png" }, "datePublished": "2020-09-15 15:51:52", "dateModified": "September 16, 2020, 10:11:47 PM", "author": { "@type": "Person", "name": "Josh Paul" }, "publisher": { "@type": "Organization", "name": "Pipeline Ops", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/3861269/Pipeline_Ops_logo_hubspot-sales-crm-consulting-1.png" } }, "description": "How can you accelerate SaaS sales with data and automation? 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