--- title: Sales Process Optimization & Automation Tips To Increase Revenue | B2B Marketing description: B2B Marketing | If you are investing in lead generation today, but too few of those leads are turning into revenue, this blog is here to help. You'll find HubSpot CRM, sales automation, and reporting tips, along with... --- 602-536-5560 [hello@pipelineops.com](mailto:hello@pipelineops.com) [![Pipeline Ops](https://blog.pipelineops.com/hubfs/Pipelineops_November2019/Images/Pipeline_Ops_logo_hubspot-sales-crm-consulting.png) ](https://pipelineops.com/) # Revenue Ops & Automation Blog ## [8 Areas to Focus Marketing and Sales During a Crisis (Even When Your Market Freezes Up)](https://blog.pipelineops.com/where-to-focus-marketing-and-sales-during-a-crisis-even-when-your-market-freezes-up) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Mar 28, 2020 7:15:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/Stock%20images/Stressful%20upset%20desperate%20handsome%20curly%20man%20in%20brown%20sweetshirt%20working%20using%20laptop%20and%20having%20headache.jpeg) ](https://blog.pipelineops.com/where-to-focus-marketing-and-sales-during-a-crisis-even-when-your-market-freezes-up) As a marketer and business owner, I am ambivalent about marketing and selling during this global health crisis. I know my company’s [HubSpot CRM and revenue operations programs](https://pipelineops.com/hubspot-crm-consulting-sales-hub-automation-customization-training/) make a huge difference for companies during normal times. However, what we’re facing today is anything *but* normal.  Here is what I know: [Read More](https://blog.pipelineops.com/where-to-focus-marketing-and-sales-during-a-crisis-even-when-your-market-freezes-up) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/where-to-focus-marketing-and-sales-during-a-crisis-even-when-your-market-freezes-up#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [Sales](https://blog.pipelineops.com/tag/sales), [Content Marketing](https://blog.pipelineops.com/tag/content-marketing) ## [Why The INBOUND Conference Is a Must-Attend Event For Serious HubSpot Customers [INFOGRAPHIC]](https://blog.pipelineops.com/why-the-inbound-conference-is-a-must-attend-event-for-hubspot-customers-infographic) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Aug 12, 2019 4:33:51 PM - [Tweet](https://twitter.com/share) [![inbound-conference-justification-why-all-hubspot-customers-should-attend](https://blog.pipelineops.com/hubfs/inbound-conference-justification-why-all-hubspot-customers-should-attend.png) ](https://blog.pipelineops.com/why-the-inbound-conference-is-a-must-attend-event-for-hubspot-customers-infographic) ## Get A Bullet-Proof Justification Framework [Read More](https://blog.pipelineops.com/why-the-inbound-conference-is-a-must-attend-event-for-hubspot-customers-infographic) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/why-the-inbound-conference-is-a-must-attend-event-for-hubspot-customers-infographic#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [HubSpot](https://blog.pipelineops.com/tag/hubspot), [Inbound Marketing](https://blog.pipelineops.com/tag/inbound-marketing), [Content Marketing](https://blog.pipelineops.com/tag/content-marketing) ## [Why Am I So Passionate About Growing Businesses With HubSpot?](https://blog.pipelineops.com/why-am-i-so-passionate-about-growing-businesses-with-hubspot) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Jul 9, 2019 10:46:52 AM - [Tweet](https://twitter.com/share) [![using-hubspot-to-grow-businesses](https://blog.pipelineops.com/hubfs/using-hubspot-to-grow-businesses.jpg) ](https://blog.pipelineops.com/why-am-i-so-passionate-about-growing-businesses-with-hubspot) I was about to wrap up the call and he asked... “You don’t sound like other consultants. Why are you so passionate about growing businesses using HubSpot?” [Read More](https://blog.pipelineops.com/why-am-i-so-passionate-about-growing-businesses-with-hubspot) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/why-am-i-so-passionate-about-growing-businesses-with-hubspot#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [HubSpot](https://blog.pipelineops.com/tag/hubspot) ## [Episode #28: How To Get Into More Sales Calls With Inbound Leads [Inbound Sales Tips]](https://blog.pipelineops.com/episode-28-how-to-get-into-more-sales-calls-with-inbound-leads-inbound-sales-tips) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on May 6, 2019 8:00:51 PM - [Tweet](https://twitter.com/share) [![episode-28-how-to-get-into-more-sales-calls-with-inbound-leads-inbound-sales-tips](https://blog.pipelineops.com/hubfs/episode-28-how-to-get-into-more-sales-calls-with-inbound-leads-inbound-sales-tips.jpg) ](https://blog.pipelineops.com/episode-28-how-to-get-into-more-sales-calls-with-inbound-leads-inbound-sales-tips) Is your sales team is struggling to get leads on the phone? This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense. [Read More](https://blog.pipelineops.com/episode-28-how-to-get-into-more-sales-calls-with-inbound-leads-inbound-sales-tips) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/episode-28-how-to-get-into-more-sales-calls-with-inbound-leads-inbound-sales-tips#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [Sales](https://blog.pipelineops.com/tag/sales), [Lead Management](https://blog.pipelineops.com/tag/lead-management) ## [Episode #15: How To Thrive With A Small Marketing Team In 2019](https://blog.pipelineops.com/podcast/episode-15-2019-small-marketing-team-survival-guide) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Jan 2, 2019 1:13:47 AM - [Tweet](https://twitter.com/share) [![small-marketing-team-survival-guide-1080x627](https://blog.pipelineops.com/hubfs/small-marketing-team-survival-guide-1080x627.jpg) ](https://blog.pipelineops.com/podcast/episode-15-2019-small-marketing-team-survival-guide) ## Welcome To Your 2019 Survival Guide It has been way too long since I published a podcast episode for you. The podcast drought ends today! [Read More](https://blog.pipelineops.com/podcast/episode-15-2019-small-marketing-team-survival-guide) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/podcast/episode-15-2019-small-marketing-team-survival-guide#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [Podcast](https://blog.pipelineops.com/tag/podcast) ## [What Does A Modern Social Media Manager Do (And Do You Need One)?](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Oct 12, 2018 3:30:31 PM - [Tweet](https://twitter.com/share) [![what-social-media-managers-do.blog-post-feature](https://blog.pipelineops.com/hubfs/what-social-media-managers-do.blog-post-feature.jpg) ](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one) I used to knock the role of social media managers. I was generating hundreds of leads each month by producing long-form content and marketing offers, while every social media manager I encountered was more concerned with being the only one in the company who knew the ins and outs of Facebook and Instagram. They didn't seem interested at all in weaving their expertise into a larger plan to grow the company. [Read More](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/b2b-marketing/what-does-a-modern-social-media-manager-do-and-do-you-need-one#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [Social Media](https://blog.pipelineops.com/tag/social-media) ## [HubSpot Basic vs HubSpot Professional: What is the Best Marketing Software for Your Business?](https://blog.pipelineops.com/b2b-marketing/hubspot-basic-vs-hubspot-professional-what-is-the-best-marketing-software-for-your-business) Posted by [Katie Oakes](https://blog.pipelineops.com/author/katie-oakes) on May 22, 2018 5:01:55 PM - [Tweet](https://twitter.com/share) [![hubspot-basic-versus-hubspot-professional-best-marketing-platform](https://blog.pipelineops.com/hubfs/hubspot-basic-versus-hubspot-professional-best-marketing-platform.jpg) ](https://blog.pipelineops.com/b2b-marketing/hubspot-basic-vs-hubspot-professional-what-is-the-best-marketing-software-for-your-business)   ## The Biggest Difference Between HubSpot Basic and HubSpot Professional: Marketing Automation and Lead Nurturing [Read More](https://blog.pipelineops.com/b2b-marketing/hubspot-basic-vs-hubspot-professional-what-is-the-best-marketing-software-for-your-business) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/b2b-marketing/hubspot-basic-vs-hubspot-professional-what-is-the-best-marketing-software-for-your-business#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing), [HubSpot](https://blog.pipelineops.com/tag/hubspot) ## [3 B2B Marketing Hacks to Grow Your Small Business](https://blog.pipelineops.com/b2b-marketing/b2b-small-business-marketing-hacks) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Feb 20, 2017 3:56:01 PM - [Tweet](https://twitter.com/share) [![3-hacks-small-marketing-teams-1080x675](https://blog.pipelineops.com/hubfs/3-hacks-small-marketing-teams-1080x675.jpg) ](https://blog.pipelineops.com/b2b-marketing/b2b-small-business-marketing-hacks) I’ve spent the last 10 years working as *THE* marketing team, or the captain of a marketing team consisting of two or three people. I’ve seen a lot of successes, as well as a fair share of strategies and tactics that did not pan out. [Read More](https://blog.pipelineops.com/b2b-marketing/b2b-small-business-marketing-hacks) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/b2b-marketing/b2b-small-business-marketing-hacks#comments-listing) Topics: [B2B Marketing](https://blog.pipelineops.com/tag/b2b-marketing) [All posts](https://blog.pipelineops.com/all) ### Recent Posts ### Posts by Tag - [Sales (34)](https://blog.pipelineops.com/tag/sales) - [HubSpot (29)](https://blog.pipelineops.com/tag/hubspot) - [Modern Sales Management Podcast (25)](https://blog.pipelineops.com/tag/modern-sales-management-podcast) - [Podcast (23)](https://blog.pipelineops.com/tag/podcast) - [CRM (20)](https://blog.pipelineops.com/tag/crm) - [Lead Management (16)](https://blog.pipelineops.com/tag/lead-management) - [Sales Process (16)](https://blog.pipelineops.com/tag/sales-process) - [Sales Efficiency (14)](https://blog.pipelineops.com/tag/sales-efficiency) - [Company News (10)](https://blog.pipelineops.com/tag/company-news) - [B2B Marketing (8)](https://blog.pipelineops.com/tag/b2b-marketing) - [Productivity (8)](https://blog.pipelineops.com/tag/productivity) - [Sales Automation (8)](https://blog.pipelineops.com/tag/sales-automation) - [CRM Adoption (7)](https://blog.pipelineops.com/tag/crm-adoption) - [Inbound Marketing (7)](https://blog.pipelineops.com/tag/inbound-marketing) - [Revenue Operations (7)](https://blog.pipelineops.com/tag/revenue-operations) - [Content Marketing (6)](https://blog.pipelineops.com/tag/content-marketing) - [Sales and Marketing Alignment (5)](https://blog.pipelineops.com/tag/sales-and-marketing-alignment) - [Customer Experience (4)](https://blog.pipelineops.com/tag/customer-experience) - [Email Marketing (3)](https://blog.pipelineops.com/tag/email-marketing) - [Lead Nurturing (3)](https://blog.pipelineops.com/tag/lead-nurturing) - [Marketing Automation (3)](https://blog.pipelineops.com/tag/marketing-automation) - [Sales Messaging (3)](https://blog.pipelineops.com/tag/sales-messaging) - [Campaign Planning (2)](https://blog.pipelineops.com/tag/campaign-planning) - [Enterprise Sales (2)](https://blog.pipelineops.com/tag/enterprise-sales) - [HubSpot Reporting and Analytics (2)](https://blog.pipelineops.com/tag/hubspot-reporting-and-analytics) - [Search Engine Optimization (SEO) (2)](https://blog.pipelineops.com/tag/search-engine-optimization-seo) - [Social Media (2)](https://blog.pipelineops.com/tag/social-media) - [sales content (2)](https://blog.pipelineops.com/tag/sales-content) - [Account-Based Marketing (1)](https://blog.pipelineops.com/tag/account-based-marketing) - [Career Advice For Marketers (1)](https://blog.pipelineops.com/tag/career-advice-for-marketers) - [HubSpot User Group (1)](https://blog.pipelineops.com/tag/hubspot-user-group) - [Marketing And Sales Budgets (1)](https://blog.pipelineops.com/tag/marketing-and-sales-budgets) [See all](https://blog.pipelineops.com/tag/b2b-marketing#) #### About Pipeline Ops Pipeline Ops is HubSpot's premier sales enablement and marketing automation partner. We serve people who are generating leads today or have target accounts, but too few of those leads are converting into revenue. #### How We Help [HubSpot CRM & Sales Hub Implementation](https://pipelineops.com/hubspot-sales-crm-implementation/) [HubSpot RevOps Consulting](https://pipelineops.com/hubspot-crm-sales-consulting/) [HubSpot Training](https://pipelineops.com/hubspot-training-and-workshops/) [HubSpot Automation Solutions](https://pipelineops.com/hubspot-sales-marketing-automation-services/) #### HubSpot Solutions [HubSpot Custom Chat Bot](https://pipelineops.com/solution-hubspot-chatbot-setup-custom-chatbot-consultants/) [HubSpot Custom Reporting & Dashboards](https://pipelineops.com/hubspot-reporting-custom-dashboards/) [Lead Nurturing Automation](https://pipelineops.com/hubspot-lead-nurturing-automation/) [Lead Routing Automation](https://pipelineops.com/hubspot-lead-routing-automation/) [Automated Lead Qualification](https://pipelineops.com/hubspot-lead-qualification-automation/) [Automated Webinar Funnels](https://pipelineops.com/hubspot-auto-webinar-funnel-automation/) [Customer Advocacy/Escalation Engine](https://pipelineops.com/hubspot-customer-service-automation/) [Automated Accountability](https://pipelineops.com/hubspot-sales-team-automation/) [Lead Scoring Engine](https://pipelineops.com/hubspot-lead-scoring-automation/) #### Pipeline Ops Gilbert, Arizona (602) 536-5560 hello@pipelineops.com ![Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115](https://blog.pipelineops.com/hs-fs/hubfs/Pipelineops_November2019/Images/Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png?width=300&height=115&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115") © 2022 Pipeline Ops (formerly Small Marketing Teams, LLC) | [Privacy Policy](https://pipelineops.com/privacy-policy/) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pipeline Ops" }, "dateModified" : "October 1, 2024, 12:00:00 PM", "datePublished" : "1970-01-01 00:00:00", "description" : "B2B Marketing | If you are investing in lead generation today, but too few of those leads are turning into revenue, this blog is here to help. 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