8 Areas to Focus Marketing and Sales During a Crisis (Even When Your Market Freezes Up)

Posted by Josh Paul on Mar 28, 2020 7:15:00 AM

As a marketer and business owner, I am ambivalent about marketing and selling during this global health crisis. I know my company’s HubSpot CRM and revenue operations programs make a huge difference for companies during normal times. However, what we’re facing today is anything but normal. 

Here is what I know:

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Topics: B2B Marketing, Sales, Content Marketing

Why The INBOUND Conference Is a Must-Attend Event For Serious HubSpot Customers [INFOGRAPHIC]

Posted by Josh Paul on Aug 12, 2019 4:33:51 PM

Get A Bullet-Proof Justification Framework

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Topics: B2B Marketing, HubSpot, Inbound Marketing, Content Marketing

Why Am I So Passionate About Growing Businesses With HubSpot?

Posted by Josh Paul on Jul 9, 2019 10:46:52 AM

I was about to wrap up the call and he asked...

“You don’t sound like other consultants. Why are you so passionate about growing businesses using HubSpot?”

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Topics: B2B Marketing, HubSpot

Episode #28: How To Get Into More Sales Calls With Inbound Leads [Inbound Sales Tips]

Posted by Josh Paul on May 6, 2019 8:00:51 PM

Is your sales team is struggling to get leads on the phone?

This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.

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Topics: B2B Marketing, Sales, Lead Management

Episode #15: How To Thrive With A Small Marketing Team In 2019

Posted by Josh Paul on Jan 2, 2019 1:13:47 AM

Welcome To Your 2019 Survival Guide

It has been way too long since I published a podcast episode for you.

The podcast drought ends today!

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Topics: B2B Marketing, Podcast

What Does A Modern Social Media Manager Do (And Do You Need One)?

Posted by Josh Paul on Oct 12, 2018 3:30:31 PM

I used to knock the role of social media managers.

I was generating hundreds of leads each month by producing long-form content and marketing offers, while every social media manager I encountered was more concerned with being the only one in the company who knew the ins and outs of Facebook and Instagram. They didn't seem interested at all in weaving their expertise into a larger plan to grow the company.

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Topics: B2B Marketing, Social Media

HubSpot Basic vs HubSpot Professional: What is the Best Marketing Software for Your Business?

Posted by Katie Oakes on May 22, 2018 5:01:55 PM


The Biggest Difference Between HubSpot Basic and HubSpot Professional: Marketing Automation and Lead Nurturing

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Topics: B2B Marketing, HubSpot

3 B2B Marketing Hacks to Grow Your Small Business

Posted by Josh Paul on Feb 20, 2017 3:56:01 PM

I’ve spent the last 10 years working as THE marketing team, or the captain of a marketing team consisting of two or three people. I’ve seen a lot of successes, as well as a fair share of strategies and tactics that did not pan out.

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Topics: B2B Marketing