--- title: EP. 13) How to Communicate Your Value Prop to Your Sales Team So It Sticks With Angela Rakis description: How can your company bring the c-suite and sales teams together to work towards a shared value proposition? It all starts with... image: https://blog.pipelineops.com/hubfs/013-announcement.png --- 602-536-5560 [hello@pipelineops.com](mailto:hello@pipelineops.com) [![Pipeline Ops](https://blog.pipelineops.com/hubfs/Pipelineops_November2019/Images/Pipeline_Ops_logo_hubspot-sales-crm-consulting.png) ](https://pipelineops.com/) # Revenue Ops & Automation Blog ## EP. 13) How to Communicate Your Value Prop to Your Sales Team So It Sticks With Angela Rakis Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Oct 6, 2020 9:19:27 AM ![Josh Paul](https://app.hubspot.com/settings/avatar/0e6086b699e99d17d4a87634f064a41b) - [Tweet](https://twitter.com/share) Most CEOs have a vision or value proposition that is the backbone of their company and corporate strategies. Quite frequently, however, that value proposition isn’t communicated to or followed by the sales team (and other important departments). Value proposition misalignment and confusion can wreak havoc on your growth plan as departments market to the wrong customers, work towards different goals, and use the wrong tools and messaging to sell products and services that they don’t fully understand.  We talk with Angela Rakis, Founder of [Metis Sales Solutions](https://www.metissalessolutions.com/consulting), about bringing the c-suite and sales teams together to work towards a shared value proposition in our newest episode of the Modern Sales Management podcast.  ![aligning your entire sales team with your value proposition featuring Angela Rakis](https://blog.pipelineops.com/hs-fs/hubfs/013-announcement.png?width=1000&name=013-announcement.png) Angela has over 20 years of experience selling for companies like IBM and Xerox and now she consults with smaller companies to create sales plans, find customers, and grow sales.  Angela and I also discuss: - Why there is often a disconnect between operations and sales and how to avoid it - Troubleshooting tips for companies with low sales revenue - What are common roadblocks to value proposition adoption and how to overcome these challenges - Pointers on getting executives and sales teams to work well together - How to create a sales system that produces predictable revenue - Why referrals are more important than ever  - How to leverage your network to win target accounts through referrals - Tips on creating a referral partner network to drive sales revenue - How to create a sales playbook that will be adopted company-wide - Why the sales playbook is not just for your sales department and how to get all hands on deck to help your sales team - Why role-playing is a forgotten tool in sales and how to leverage this strategy to push your company’s value proposition - Insights on how executives can attract and retain top talent - How to align your KPIs with your CRM and sales playbook - How sales is changing and how you can stay ahead of the curve in 2021 (and beyond) Connect with Angela on [LinkedIn](https://www.linkedin.com/in/angela-rakis-158188/) and learn more about her company by visiting her [website](https://www.metissalessolutions.com/).  Subscribe and listen to all episodes of the [Modern Sales Management podcast](http://modernsalesmanagement.com/) on your favorite podcast app or by visiting [ModernSalesManagement.com.](https://pipelineops.com/modern-sales-management-pipeline-ops-podcast/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/3861269/6cdce752-8ca1-44cd-88b9-a45cfc6c78d6.png)](https://cta-redirect.hubspot.com/cta/redirect/3861269/6cdce752-8ca1-44cd-88b9-a45cfc6c78d6) Topics: [Sales Process](https://blog.pipelineops.com/tag/sales-process), [Revenue Operations](https://blog.pipelineops.com/tag/revenue-operations), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ### Recent Posts ### Posts by Tag - 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