Revenue Ops & Automation Blog

If you're like me, you belong to a bunch of Facebook groups. Some are great and some are not so useful. I am in one Facebook group that actually delivers a lot of value.

I spend a lot of time reading through almost every post and comment in this particular group.  Recently, there was a question asked in the group: “If you could improve one marketing platform or software, which one would you choose and how would you improve it?

The comments in this discussion were intriguing.

What is Lead Nurturing?

Lead nurturing is a term that has been around for quite some time. The idea is that once a lead converts on a top, middle, or bottom of the funnel offer, they might not be ready to speak with a sales person or purchase the product and/or service immediately. In that case, you will nurture the lead.

The key to nurturing a lead is to provide ongoing communication with them. This keeps you on top of their mind so once they are ready, they will purchase from you.

How Can You Triple Your Creativity and Uncover Marketing Breakthroughs That Will Save You Time and Make You Money?

Start by loading this podcast episode onto your phone. Then, stand up and walk out the door.

In this session of the Pipeline Ops podcast, I do my best to bring back the lost art of going for walks. In all seriousness, whether it is going for a walk, exercising, or mowing the lawn, time away from your computer can accelerate your idea generation and help you think more clearly about the challenges you are trying to solve in your business.

I'd hate to be the one to break it to you, but you may not be ready for Facebook marketing.

This week, we are podcasting from The Fanpage Traffic Academy in San Diego with Jesse Doubek . I'm learning how to grow an audience on Facebook at a low cost, while systematically optimizing it to generate leads. This system is pure gold for small marketing teams. These proven techniques are very much under the radar of big brands.

Creating quality marketing content starts with the right brainstorming process.

Product-related video content is the key to generating leads that turn into sales. Delivering quality and informative video doesn’t have to break the budget.

When people want to learn about your product or service, video content has several advantages:

Learn the small marketing team hacks that the business media won't tell you about.

I've said it once, and I'll say it again - it's a great time to be a part of a small marketing team. There are so many resources available to help your team create processes that can double or triple your output.

Inbound leads are unlike any lead your sales team has seen before. Here's how to set them up for success.

Capturing leads is only part of the battle. Your job as a marketer is to deliver leads and put systems in place to ensure that those leads contribute to the bottom line. This can only happen if you have the right tools and processes in place with your sales team.

Your ability to turn websites visitors into leads is the foundation of your growth plan. In this area, small marketing teams need to work smarter, not harder.

Once you've gotten found by your target audience, it's time to start building relationships. List building and lead generation make up the foundation of every small business' marketing strategy.

Getting found by buyers in your target market is the first step to growing your business. The good news is that it's easier than you might think.

Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. Unfortunately, you can’t show off your superpowers in qualifying leads, linking your solution to prospects’ problems, and closing deals if people can’t find you first.