I'd hate to be the one to break it to you, but you may not be ready for Facebook marketing.
This week, we are podcasting from The Fanpage Traffic Academy in San Diego with Jesse Doubek . I'm learning how to grow an audience on Facebook at a low cost, while systematically optimizing it to generate leads. This system is pure gold for small marketing teams. These proven techniques are very much under the radar of big brands.
Listen to the Full Podcast Episode in iTunes or Below
Learning the Facebook Fanpage Traffic Academy system was a great reminder of how advanced these strategies can be. If you have ever played poker with a professional, you know the feeling of being taken advantage of slowly and silently. The same is true in Facebook marketing.
When you have ninjas like Jesse and his team growing a following of several hundred thousand people and monetizing that audience at a huge profit in a matter of months, you know you're in over your head when you are spending hundreds of dollars each month for a handful of qualified leads.
It can be very tempting to just hop onto the all the platforms out there and hope that one sticks. However, if you don’t take the time to truly learn the lead generation game and plan accordingly, you’re wasting valuable time and resources.
My advice? Don’t spend your ad dollars if you aren't going to take full advantage of the system. If you don’t have the time and resources to learn and set-up the sophisticated processes needed to get results, channels like Facebook might not be the wisest place for you to spend your time and money.
When it comes to promoting your business, it's okay to pass on certain channels if you're not in a position to fully take advantage of their capabilities. You don’t have to be everywhere all at once. You don’t have to be there if you’re not ready to be there.
Question of the Week - Is blogging dead?
Let's assume that you’re fully ready to embrace the art of using original, insightful content to generate leads. However, do you know how to get found on an overly saturated web? Is blogging enough or is blogging dead?
In today's online environment, blogging alone is not enough to generate qualified leads. The act of blogging isn’t dead, but the channels for distribution have changed. You should spend just as much time planning the promotion of your content as you do creating the actual content.
Getting in front of your readers could mean organic social, paid social, email lists, or email marketing. Putting these tactics into a plan for releasing your content is the key to blogging successfully.
Listen and learn the strategies you can use to expand the reach of your content.
How to accelerate your lead growth via your content strategy
If you’ve been listening along with us for the past couple months, then you already know that generating qualified leads through interruptive marketing is a thing of the past. It can be hard to work in an environment where the “old way” is still favored by your company's leadership.
It can be difficult to go to bat day after day with your long-game of content marketing. Your boss probably makes it even harder with the weekly meetings and requests for the immediate results the old way would garner. This week, I’m giving out three tips to help you accelerate growth without abandoning your content strategy.
Tip #1: Get More Targeted Traffic
The most efficient way to do this can be through buying ads on social media. It allows you to do granulated targeting and is very cost efficient. You’ll want to make sure to test week to week to determine what works and what doesn't. Start with Facebook and Twitter; save LinkedIn for later because it can be a little more expensive.
Tip #2: Create Better Offers
Build offers that target your customers' pain. The second they see your offer, they should feel that you’ve answered their most pressing challenge. Create more top of the funnel, or educational offers, to capture their attention.
Step-by-step guides and content that is easier for your middle-of-the-funnel offers are also a big accelerator. Try putting your content in multiple forms, so it's easier to be consumed.
Tip #3: Co-Market to Grow Your Audience
It can be really hard to quickly grow your list. One great idea is to co-market with a brand that compliments yours, in order to gather their customers, Connect with them and co-create a piece of content. This could be a webinar or an e-book that you both promote to your respective lists. Later on, you can share the leads your co-creation generates.
Make sure to choose someone that has credibility in your industry. Launch a co-marketing offer with someone that people are going to want to hear from and trust. Most importantly, make sure they are just as committed to the partnership as you are.