--- title: "Episode #14: The Counterintuitive Approach To B2B Lead Nurturing That is Getting Big Results for Marketers" description: Learn a simple, zero-cost mindset shift that will pay off when leads respond to your emails and click on the next opportunity you present to them! image: https://blog.pipelineops.com/hubfs/b2b-lead-nurturing-strategies-tactics.jpg --- 602-536-5560 [hello@pipelineops.com](mailto:hello@pipelineops.com) [![Pipeline Ops](https://blog.pipelineops.com/hubfs/Pipelineops_November2019/Images/Pipeline_Ops_logo_hubspot-sales-crm-consulting.png) ](https://pipelineops.com/) # Revenue Ops & Automation Blog ## Episode #14: The Counterintuitive Approach To B2B Lead Nurturing That is Getting Big Results for Marketers Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Nov 28, 2017 4:37:02 AM ![Josh Paul](https://app.hubspot.com/settings/avatar/0e6086b699e99d17d4a87634f064a41b) - [Tweet](https://twitter.com/share) ## Your Inbox Proves That Most Marketers Are not as Savvy as They Think When it Comes to Lead Nurturing Before you read any further, scroll through your inbox and look at all of the emails that you have not yet opened. A large portion of them are [lead nurturing emails](https://blog.pipelineops.com/podcast/episode-11-how-to-increase-sales-using-this-simple-lead-nurturing-technique) from companies that you have interacted with in the past. While these businesses think they are striking the right tone, providing the right value, and getting the right message in front of you at the right time, they are really just getting ignored. ## Don't let Inbox Amnesia Plague Your Lead Nurturing Strategy The problem is that many of us forget about those soon-to-be-deleted emails when it is time to develop our own lead nurturing strategy. We create jargon-filled emails with boring calls to action and drip them out over 2-3 months. Just like the emails that you ignored, your lead nurturing emails are also not getting opened or clicked. ### How to Create a Modern, More Human Lead Nurturing Plan In this episode of the Pipeline Ops podcast, I’ll walk you through a different approach to [lead nurturing](https://blog.pipelineops.com/podcast/episode-11-how-to-increase-sales-using-this-simple-lead-nurturing-technique) that has yielded much [higher engagement rates than traditional lead nurturing campaigns](https://blog.pipelineops.com/podcast/episode-5-how-to-convert-leads-into-paying-customers). This simple, zero-cost mindset shift means extra thinking upfront, but it pays off when leads respond to your emails, read your messages, and click on the next opportunity you present to them. ## Listen to the Full Podcast Episode in [iTunes](https://itunes.apple.com/us/podcast/small-marketing-teams/id1175122446) or Below [et_bloom_inline optin_id="optin_4"] Topics: [Lead Nurturing](https://blog.pipelineops.com/tag/lead-nurturing), [Podcast](https://blog.pipelineops.com/tag/podcast) ### Recent Posts ### Posts by Tag - [Sales (34)](https://blog.pipelineops.com/tag/sales) - [HubSpot (29)](https://blog.pipelineops.com/tag/hubspot) - [Modern Sales Management Podcast (25)](https://blog.pipelineops.com/tag/modern-sales-management-podcast) - [Podcast (23)](https://blog.pipelineops.com/tag/podcast) - [CRM (20)](https://blog.pipelineops.com/tag/crm) - [Lead Management (16)](https://blog.pipelineops.com/tag/lead-management) - [Sales Process (16)](https://blog.pipelineops.com/tag/sales-process) - [Sales Efficiency (14)](https://blog.pipelineops.com/tag/sales-efficiency) - [Company News (10)](https://blog.pipelineops.com/tag/company-news) - [B2B Marketing (8)](https://blog.pipelineops.com/tag/b2b-marketing) - [Productivity (8)](https://blog.pipelineops.com/tag/productivity) - [Sales Automation (8)](https://blog.pipelineops.com/tag/sales-automation) - [CRM Adoption (7)](https://blog.pipelineops.com/tag/crm-adoption) - [Inbound Marketing (7)](https://blog.pipelineops.com/tag/inbound-marketing) - [Revenue Operations (7)](https://blog.pipelineops.com/tag/revenue-operations) - [Content Marketing (6)](https://blog.pipelineops.com/tag/content-marketing) - [Sales and Marketing Alignment (5)](https://blog.pipelineops.com/tag/sales-and-marketing-alignment) - [Customer Experience (4)](https://blog.pipelineops.com/tag/customer-experience) - [Email Marketing (3)](https://blog.pipelineops.com/tag/email-marketing) - [Lead Nurturing (3)](https://blog.pipelineops.com/tag/lead-nurturing) - [Marketing Automation (3)](https://blog.pipelineops.com/tag/marketing-automation) - [Sales Messaging (3)](https://blog.pipelineops.com/tag/sales-messaging) - [Campaign Planning (2)](https://blog.pipelineops.com/tag/campaign-planning) - [Enterprise Sales (2)](https://blog.pipelineops.com/tag/enterprise-sales) - [HubSpot Reporting and Analytics (2)](https://blog.pipelineops.com/tag/hubspot-reporting-and-analytics) - [Search Engine Optimization (SEO) (2)](https://blog.pipelineops.com/tag/search-engine-optimization-seo) - [Social Media (2)](https://blog.pipelineops.com/tag/social-media) - [sales content (2)](https://blog.pipelineops.com/tag/sales-content) - [Account-Based Marketing (1)](https://blog.pipelineops.com/tag/account-based-marketing) - [Career Advice For Marketers (1)](https://blog.pipelineops.com/tag/career-advice-for-marketers) - [HubSpot User Group (1)](https://blog.pipelineops.com/tag/hubspot-user-group) - [Marketing And Sales Budgets (1)](https://blog.pipelineops.com/tag/marketing-and-sales-budgets) [See all](https://blog.pipelineops.com/podcast/episode-14-approach-to-b2b-lead-nurturing-that-is-getting-big-results-for-marketer#) #### About Pipeline Ops Pipeline Ops is HubSpot's premier sales enablement and marketing automation partner. We serve people who are generating leads today or have target accounts, but too few of those leads are converting into revenue. #### How We Help [HubSpot CRM & Sales Hub Implementation](https://pipelineops.com/hubspot-sales-crm-implementation/) [HubSpot RevOps Consulting](https://pipelineops.com/hubspot-crm-sales-consulting/) [HubSpot Training](https://pipelineops.com/hubspot-training-and-workshops/) [HubSpot Automation Solutions](https://pipelineops.com/hubspot-sales-marketing-automation-services/) #### HubSpot Solutions [HubSpot Custom Chat Bot](https://pipelineops.com/solution-hubspot-chatbot-setup-custom-chatbot-consultants/) [HubSpot Custom Reporting & Dashboards](https://pipelineops.com/hubspot-reporting-custom-dashboards/) [Lead Nurturing Automation](https://pipelineops.com/hubspot-lead-nurturing-automation/) [Lead Routing Automation](https://pipelineops.com/hubspot-lead-routing-automation/) [Automated Lead Qualification](https://pipelineops.com/hubspot-lead-qualification-automation/) [Automated Webinar Funnels](https://pipelineops.com/hubspot-auto-webinar-funnel-automation/) [Customer Advocacy/Escalation Engine](https://pipelineops.com/hubspot-customer-service-automation/) [Automated Accountability](https://pipelineops.com/hubspot-sales-team-automation/) [Lead Scoring Engine](https://pipelineops.com/hubspot-lead-scoring-automation/) #### Pipeline Ops Gilbert, Arizona (602) 536-5560 hello@pipelineops.com ![Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115](https://blog.pipelineops.com/hs-fs/hubfs/Pipelineops_November2019/Images/Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png?width=300&height=115&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115") © 2022 Pipeline Ops (formerly Small Marketing Teams, LLC) | [Privacy Policy](https://pipelineops.com/privacy-policy/) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Josh Paul" }, "dateModified" : "September 25, 2020, 10:24:52 PM", "datePublished" : "2017-11-28 09:37:02", "description" : "Learn a simple, zero-cost mindset shift that will pay off when leads respond to your emails and click on the next opportunity you present to them!", "headline" : "Episode #14: The Counterintuitive Approach To B2B Lead Nurturing That is Getting Big Results for Marketers", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3861269/b2b-lead-nurturing-strategies-tactics.jpg" }, "mainEntityOfPage" : { "@id" : "https://blog.pipelineops.com/podcast/episode-14-approach-to-b2b-lead-nurturing-that-is-getting-big-results-for-marketer", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3861269/Pipeline_Ops_logo_hubspot-sales-crm-consulting-1.png" }, "name" : "Pipeline Ops" } } ```