Traditionally, marketing and sales departments have a friendly, but hands-off relationship. If there is a problem with your marketing strategy, sales stays out of it and marketing tries to fix it. If there is a sales problem, sales does not want marketing involved in the solution process.
If you think your business’ data is simply about numbers or charts, you’re not seeing the full picture. And, if you think data is about looking backwards and creating important-looking slides for your next presentation, you are missing a big opportunity.
The tension between your sales team and your marketing team is one of the most written about or discussed slow-burning feuds on earth.
For some businesses, it is right up there with:
- Hamilton and Burr
- Montagues and Capulets
- Hatfields and McCoys
While both teams share a mutual goal of creating revenue for the company, their separate processes and deliverables can make their partnership a living nightmare.
Getting your sales team to follow a consistent process and adopt your CRM and sales tools is critical to growing revenue at your company.
Confidence that the leads you generate will be converted into revenue is the holy grail for most executives.
Every company strives for more sales. The “holy grail” is a repeatable sales process that results in consistent and predictable growth.
The problem is many companies don't know the winning formula behind their current sales. While deals are being closed, many sales executives don't fully understand which parts of their sales process work in terms of messaging, process, and cadence.
This is a roadblock to both implementing a successful sales process and improving their current sales tactics.