--- title: Sales Process Optimization & Automation Tips To Increase Revenue | Josh Paul (3) description: If you are investing in lead generation today, but too few of those leads are turning into revenue, this blog is here to help. You'll find HubSpot CRM, sales automation, and reporting tips, along with... (3) --- 602-536-5560 [hello@pipelineops.com](mailto:hello@pipelineops.com) [![Pipeline Ops](https://blog.pipelineops.com/hubfs/Pipelineops_November2019/Images/Pipeline_Ops_logo_hubspot-sales-crm-consulting.png) ](https://pipelineops.com/) # Revenue Ops & Automation Blog ## Josh Paul ![Josh Paul](https://app.hubspot.com/settings/avatar/0e6086b699e99d17d4a87634f064a41b) ### Recent Posts ## [EP. 12) How to Prioritize Sales Rep Development on Busy Sales Teams With Chris Jordan](https://blog.pipelineops.com/ep.-12-how-to-prioritize-sales-rep-coaching-while-managing-busy-sales-teams-with-chris-jordan) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 29, 2020 10:35:58 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/012-announcement.png) ](https://blog.pipelineops.com/ep.-12-how-to-prioritize-sales-rep-coaching-while-managing-busy-sales-teams-with-chris-jordan) Being a successful salesperson doesn’t necessarily mean you’ll make a great sales manager. After all, the customer-centric skill set that helps you close deals is much different than the team-focused skills needed to coach, motivate, and inspire a diverse group of salespeople.  [Read More](https://blog.pipelineops.com/ep.-12-how-to-prioritize-sales-rep-coaching-while-managing-busy-sales-teams-with-chris-jordan) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/ep.-12-how-to-prioritize-sales-rep-coaching-while-managing-busy-sales-teams-with-chris-jordan#comments-listing) Topics: [Sales](https://blog.pipelineops.com/tag/sales), [Sales Efficiency](https://blog.pipelineops.com/tag/sales-efficiency), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ## [18 Ways to Boost Sales Productivity](https://blog.pipelineops.com/18-ways-to-boost-sales-productivity) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 24, 2020 11:43:18 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/1894395.jpg) ](https://blog.pipelineops.com/18-ways-to-boost-sales-productivity) According to [HubSpot research](https://blog.hubspot.com/sales/sales-statistics), the average salesperson only spends about one-third of their day selling. The rest of their day is spent on non-revenue generating activities such as writing emails, entering data, prospecting and researching calls, going to meetings, and other administrative tasks.  [Read More](https://blog.pipelineops.com/18-ways-to-boost-sales-productivity) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/18-ways-to-boost-sales-productivity#comments-listing) Topics: [Productivity](https://blog.pipelineops.com/tag/productivity), [Sales](https://blog.pipelineops.com/tag/sales), [Sales Efficiency](https://blog.pipelineops.com/tag/sales-efficiency) ## [EP. 11) How to Diagnose Your Sales Team’s Performance Problems With Charlene DeCesare](https://blog.pipelineops.com/how-to-diagnose-your-sales-teams-performance-problems-with-charlene-decesare) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 22, 2020 10:57:54 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/011-announcement.png) ](https://blog.pipelineops.com/how-to-diagnose-your-sales-teams-performance-problems-with-charlene-decesare) As a sales manager, you know it's easy to get overwhelmed - even when your team is performing well. However, the weight of all of the data and all of those starting points grows exponentially when you have to evaluate and resolve a dip in sales.  [Read More](https://blog.pipelineops.com/how-to-diagnose-your-sales-teams-performance-problems-with-charlene-decesare) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/how-to-diagnose-your-sales-teams-performance-problems-with-charlene-decesare#comments-listing) Topics: [sales content](https://blog.pipelineops.com/tag/sales-content), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast), [Sales Messaging](https://blog.pipelineops.com/tag/sales-messaging) ## [Guide to the Modern Sales Management Podcast [Episodes 1-10]](https://blog.pipelineops.com/guide-to-the-modern-sales-management-podcast-episodes-1-10) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 16, 2020 6:40:13 PM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/Modern-Sales-Management-Podcast-Cover-Art.png) ](https://blog.pipelineops.com/guide-to-the-modern-sales-management-podcast-episodes-1-10) To sell is human. To run a sales team is not. Leading a sales organization - where everyone has the tools, support, and clarity they need to turn leads into opportunities and opportunities into closed sales - takes a completely different skill set, mindset, and discipline than caring a bag. [Read More](https://blog.pipelineops.com/guide-to-the-modern-sales-management-podcast-episodes-1-10) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/guide-to-the-modern-sales-management-podcast-episodes-1-10#comments-listing) Topics: [Company News](https://blog.pipelineops.com/tag/company-news), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ## [EP. 10) How to Accelerate SaaS Sales Using Data and Automation With Kevin Mead](https://blog.pipelineops.com/how-to-accelerate-saas-sales-using-data-and-automation-with-kevin-mead) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 15, 2020 11:51:52 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/010-announcement.png) ](https://blog.pipelineops.com/how-to-accelerate-saas-sales-using-data-and-automation-with-kevin-mead) Startup SaaS companies face abundant opportunities and tremendous risks when it comes to scaling revenue. Without high fixed overhead and fulfillment costs, SaaS leaders can direct more capital toward marketing and sales. However, if their sales and marketing processes aren’t streamlined and optimized, all that money will quickly go to waste and their investors will walk.  [Read More](https://blog.pipelineops.com/how-to-accelerate-saas-sales-using-data-and-automation-with-kevin-mead) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/how-to-accelerate-saas-sales-using-data-and-automation-with-kevin-mead#comments-listing) Topics: [Sales Automation](https://blog.pipelineops.com/tag/sales-automation), [Revenue Operations](https://blog.pipelineops.com/tag/revenue-operations), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ## [Revenue Ops: An Explanation for Non-RevOps Geeks](https://blog.pipelineops.com/revenue-ops-an-explanation-for-non-revops-geeks) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 11, 2020 10:19:32 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/RevOps.png) ](https://blog.pipelineops.com/revenue-ops-an-explanation-for-non-revops-geeks) Revenue Operations (a.k.a. RevOps) is a term that is being thrown around a lot lately on Google searches, LinkedIn posts, and everywhere in between. The problem with this trending topic is, similar to other business buzzwords and jargon, there is no universally agreed-upon definition for revenue operations.  Revenue Ops means different things to different people, which makes it hard for executives like yourself to get behind the strategy of RevOps and its role in your company.  [Read More](https://blog.pipelineops.com/revenue-ops-an-explanation-for-non-revops-geeks) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/revenue-ops-an-explanation-for-non-revops-geeks#comments-listing) Topics: [Marketing Automation](https://blog.pipelineops.com/tag/marketing-automation), [Sales Automation](https://blog.pipelineops.com/tag/sales-automation), [Revenue Operations](https://blog.pipelineops.com/tag/revenue-operations) ## [EP. 9) How Sales Managers Can Improve the Performance of Individual Sales Reps With Rick Roberge](https://blog.pipelineops.com/ep.-9-how-sales-managers-can-improve-the-performance-of-individual-sales-reps-with-rick-roberge) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 9, 2020 8:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/009-annoucement.png) ](https://blog.pipelineops.com/ep.-9-how-sales-managers-can-improve-the-performance-of-individual-sales-reps-with-rick-roberge) The most successful sales teams are made up unique individuals with different backgrounds, personalities, and levels of work experience. As a sales manager, you understand that working with and coaching a diverse group of talent can be as challenging as it is rewarding.  [Read More](https://blog.pipelineops.com/ep.-9-how-sales-managers-can-improve-the-performance-of-individual-sales-reps-with-rick-roberge) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/ep.-9-how-sales-managers-can-improve-the-performance-of-individual-sales-reps-with-rick-roberge#comments-listing) Topics: [Sales](https://blog.pipelineops.com/tag/sales), [Sales Efficiency](https://blog.pipelineops.com/tag/sales-efficiency), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ## [How Sales Reps Can Use HubSpot's Account-Based Marketing Tools to Close More Deals](https://blog.pipelineops.com/how-sales-reps-can-use-hubspots-account-based-marketing-tools-to-close-more-deals) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 2, 2020 11:53:54 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/Blog%20images/Assertive%20manager%20checking%20his%20employees%20work%20in%20the%20office.jpeg) ](https://blog.pipelineops.com/how-sales-reps-can-use-hubspots-account-based-marketing-tools-to-close-more-deals) HubSpot users were thrilled when HubSpot released its target account feature set (a.k.a. [account-based marketing](https://blog.pipelineops.com/how-to-use-hubspot-for-account-based-marketing-episode-23) or ABM tools) in May 2020. Although several of these features already existed in various areas of HubSpot, the compilation of these tools with a few new solutions create a one-stop shop for account-based sales teams.  [Read More](https://blog.pipelineops.com/how-sales-reps-can-use-hubspots-account-based-marketing-tools-to-close-more-deals) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/how-sales-reps-can-use-hubspots-account-based-marketing-tools-to-close-more-deals#comments-listing) Topics: [HubSpot](https://blog.pipelineops.com/tag/hubspot), [Lead Management](https://blog.pipelineops.com/tag/lead-management), [Sales Automation](https://blog.pipelineops.com/tag/sales-automation) ## [EP. 8) How AI and Machine Learning Are Changing Sales Teams With Howard Brown](https://blog.pipelineops.com/how-ai-and-machine-learning-are-changing-sales-teams-with-howard-brown) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Sep 1, 2020 11:15:31 AM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/008-annoucement.png) ](https://blog.pipelineops.com/how-ai-and-machine-learning-are-changing-sales-teams-with-howard-brown) Technology is continuously improving the sales landscape, but the overload of options and information can seem daunting to even the most versatile sales leaders. While they understand that AI-driven insights and relevant data based on machine learning can be valuable tools, top revenue executives also know that sales and [CRM processes must be as simple as possible](https://blog.pipelineops.com/structure-vs.-simplicity-which-is-better-for-your-sales-process) so that reps can sell quickly and easily.  [Read More](https://blog.pipelineops.com/how-ai-and-machine-learning-are-changing-sales-teams-with-howard-brown) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/how-ai-and-machine-learning-are-changing-sales-teams-with-howard-brown#comments-listing) Topics: [Sales Process](https://blog.pipelineops.com/tag/sales-process), [Sales Efficiency](https://blog.pipelineops.com/tag/sales-efficiency), [Modern Sales Management Podcast](https://blog.pipelineops.com/tag/modern-sales-management-podcast) ## [How to Use the "HubSpot Rule of Seven" to Create a Better HubSpot Admin Team](https://blog.pipelineops.com/how-to-use-the-hubspot-rule-of-seven-to-create-a-better-hubspot-admin-team) Posted by [Josh Paul](https://blog.pipelineops.com/author/josh-paul) on Aug 27, 2020 12:41:37 PM - [Tweet](https://twitter.com/share) [![](https://blog.pipelineops.com/hubfs/7-options.png) ](https://blog.pipelineops.com/how-to-use-the-hubspot-rule-of-seven-to-create-a-better-hubspot-admin-team) HubSpot is an incredibly powerful tool for businesses of all shapes and sizes. Its [sales and marketing workflow automation](https://blog.pipelineops.com/hubspot-workflows-5-pro-tips-before-you-build-sales-and-marketing-automation-in-hubspot) can help your team contact the right prospects at the right time, without burdening your reps with additional CRM admin tasks.  However, as a manager or c-suite executive, you probably don't have the time to learn HubSpot inside and out. [Read More](https://blog.pipelineops.com/how-to-use-the-hubspot-rule-of-seven-to-create-a-better-hubspot-admin-team) 0 Comments [Click here to read/write comments](https://blog.pipelineops.com/how-to-use-the-hubspot-rule-of-seven-to-create-a-better-hubspot-admin-team#comments-listing) Topics: [HubSpot](https://blog.pipelineops.com/tag/hubspot), [CRM](https://blog.pipelineops.com/tag/crm), [Lead Management](https://blog.pipelineops.com/tag/lead-management) [Previous](https://blog.pipelineops.com/author/josh-paul/page/2) [All posts](https://blog.pipelineops.com/all) [Next](https://blog.pipelineops.com/author/josh-paul/page/4) ### Recent Posts ### Posts by Tag - [Sales (34)](https://blog.pipelineops.com/tag/sales) - [HubSpot (29)](https://blog.pipelineops.com/tag/hubspot) - [Modern Sales Management Podcast (25)](https://blog.pipelineops.com/tag/modern-sales-management-podcast) - [Podcast (23)](https://blog.pipelineops.com/tag/podcast) - [CRM (20)](https://blog.pipelineops.com/tag/crm) - [Lead Management (16)](https://blog.pipelineops.com/tag/lead-management) - [Sales Process (16)](https://blog.pipelineops.com/tag/sales-process) - [Sales Efficiency (14)](https://blog.pipelineops.com/tag/sales-efficiency) - [Company News (10)](https://blog.pipelineops.com/tag/company-news) - [B2B Marketing (8)](https://blog.pipelineops.com/tag/b2b-marketing) - [Productivity (8)](https://blog.pipelineops.com/tag/productivity) - [Sales Automation (8)](https://blog.pipelineops.com/tag/sales-automation) - [CRM Adoption (7)](https://blog.pipelineops.com/tag/crm-adoption) - [Inbound Marketing (7)](https://blog.pipelineops.com/tag/inbound-marketing) - [Revenue Operations (7)](https://blog.pipelineops.com/tag/revenue-operations) - [Content Marketing (6)](https://blog.pipelineops.com/tag/content-marketing) - [Sales and Marketing Alignment (5)](https://blog.pipelineops.com/tag/sales-and-marketing-alignment) - [Customer Experience (4)](https://blog.pipelineops.com/tag/customer-experience) - [Email Marketing (3)](https://blog.pipelineops.com/tag/email-marketing) - [Lead Nurturing (3)](https://blog.pipelineops.com/tag/lead-nurturing) - [Marketing Automation (3)](https://blog.pipelineops.com/tag/marketing-automation) - [Sales Messaging (3)](https://blog.pipelineops.com/tag/sales-messaging) - [Campaign Planning (2)](https://blog.pipelineops.com/tag/campaign-planning) - [Enterprise Sales (2)](https://blog.pipelineops.com/tag/enterprise-sales) - [HubSpot Reporting and Analytics (2)](https://blog.pipelineops.com/tag/hubspot-reporting-and-analytics) - [Search Engine Optimization (SEO) (2)](https://blog.pipelineops.com/tag/search-engine-optimization-seo) - [Social Media (2)](https://blog.pipelineops.com/tag/social-media) - [sales content (2)](https://blog.pipelineops.com/tag/sales-content) - [Account-Based Marketing (1)](https://blog.pipelineops.com/tag/account-based-marketing) - [Career Advice For Marketers (1)](https://blog.pipelineops.com/tag/career-advice-for-marketers) - [HubSpot User Group (1)](https://blog.pipelineops.com/tag/hubspot-user-group) - [Marketing And Sales Budgets (1)](https://blog.pipelineops.com/tag/marketing-and-sales-budgets) [See all](https://blog.pipelineops.com/author/josh-paul/page/3#) #### About Pipeline Ops Pipeline Ops is HubSpot's premier sales enablement and marketing automation partner. We serve people who are generating leads today or have target accounts, but too few of those leads are converting into revenue. #### How We Help [HubSpot CRM & Sales Hub Implementation](https://pipelineops.com/hubspot-sales-crm-implementation/) [HubSpot RevOps Consulting](https://pipelineops.com/hubspot-crm-sales-consulting/) [HubSpot Training](https://pipelineops.com/hubspot-training-and-workshops/) [HubSpot Automation Solutions](https://pipelineops.com/hubspot-sales-marketing-automation-services/) #### HubSpot Solutions [HubSpot Custom Chat Bot](https://pipelineops.com/solution-hubspot-chatbot-setup-custom-chatbot-consultants/) [HubSpot Custom Reporting & Dashboards](https://pipelineops.com/hubspot-reporting-custom-dashboards/) [Lead Nurturing Automation](https://pipelineops.com/hubspot-lead-nurturing-automation/) [Lead Routing Automation](https://pipelineops.com/hubspot-lead-routing-automation/) [Automated Lead Qualification](https://pipelineops.com/hubspot-lead-qualification-automation/) [Automated Webinar Funnels](https://pipelineops.com/hubspot-auto-webinar-funnel-automation/) [Customer Advocacy/Escalation Engine](https://pipelineops.com/hubspot-customer-service-automation/) [Automated Accountability](https://pipelineops.com/hubspot-sales-team-automation/) [Lead Scoring Engine](https://pipelineops.com/hubspot-lead-scoring-automation/) #### Pipeline Ops Gilbert, Arizona (602) 536-5560 hello@pipelineops.com ![Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115](https://blog.pipelineops.com/hs-fs/hubfs/Pipelineops_November2019/Images/Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png?width=300&height=115&name=Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115.png "Academy_Badge_certifiedpartner-left-aligned-stacked-light-300x115") © 2022 Pipeline Ops (formerly Small Marketing Teams, LLC) | [Privacy Policy](https://pipelineops.com/privacy-policy/) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pipeline Ops" }, "dateModified" : "October 1, 2024, 12:00:00 PM", "datePublished" : "1970-01-01 00:00:00", "description" : "If you are investing in lead generation today, but too few of those leads are turning into revenue, this blog is here to help. 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