Revenue Ops & Automation Blog

Tried and true sales and marketing strategies went out the door in 2020 when teams all over the world were forced to quickly adapt to remote environments, new technologies, and savvy customers. Now that the dust has somewhat settled, executives are focused on creating sophisticated sales and marketing systems that will best prepare their teams for what lies ahead. 

It's safe to say that 2020 has radically shifted the way everyone works. For anyone running a sales team meeting in the past year, you've likely had to adapt how you manage, engage, and collaborate with your sales team. 

While it's undoubtedly been challenging, this shift has also been an opportunity to purge bad meeting habits and adopt more effective ones that overall result in better communication. Now that we’ve gotten more comfortable with our new way of meeting, we can focus on overcoming other challenges.

Companies everywhere found themselves ill-equipped to handle 2020’s barrage of  pivots, curveballs, and pitfalls. Sales enablement, the discipline of providing real-time lead intelligence, more efficient processes, and shareable content to your sales team, became a major differentiator in many industries.

Managing a team of diverse individuals with unique strengths and varying amounts of sales experience can be overwhelming to even the most seasoned sales leaders. Especially this year, as sales teams adapted to remote selling techniques, embraced new technologies, and 40% of businesses missed their revenue targets, the role of a sales manager seems more difficult than ever before. 

Hitting a sales slump is a right of passage for every salesperson and team, and this year has been especially tough across various industries due to the uncertainty of Covid-19. It’s no surprise that 57% of sales reps are expected to miss their quota this year (Salesforce). 

Knowing how to increase sales revenue when it’s not where your company needs it to be is a tricky situation for executives and sales teams alike. Finding the exact areas to improve in your sales process can feel like searching for a needle in a haystack, but it doesn’t have to. 

In the past decade, the sales playing field has changed dramatically. What may have worked for sales reps before is now insufficient.

In the recent past, a bright charisma, creativity, and improvisation drove the majority of sales. Then, authenticity ruled the day. Most recently, social proof and trust-building are essential for brands.

While all of these are still valued today, these approaches alone just don’t cut it. 

Sales enablement is a term that has recently gained a lot of traction in the business world. While sales enablement has always existed, it is only in the past five years that a universally accepted term has been put forth to describe the processes, people, and technology that reduces friction in the sales process.

Companies of all types have been placing a heavy emphasis on inbound lead strategies for the past few years. While some may argue inbound is the key to sustainable sales success, others point to the lack of control of your pipeline.

Many sales leaders wonder if the inbound mentality is creating a culture of less-effective salespeople who can only close leads that are served to them on a silver platter. For the long-term success of your company and its salespeople, is outbound sales the real game changer? 

Sales enablement is a term that is gaining traction in the corporate world and its definition varies greatly depending on who you ask. 

To some, sales enablement means content management. To others, it means sales rep training or coaching. Some would venture even deeper into the concept of sales enablement and say it’s not a business strategy, but instead, a company vision.

Being a successful salesperson doesn’t necessarily mean you’ll make a great sales manager. After all, the customer-centric skill set that helps you close deals is much different than the team-focused skills needed to coach, motivate, and inspire a diverse group of salespeople.