Revenue Ops & Automation Blog

How Can You Triple Your Creativity and Uncover Marketing Breakthroughs That Will Save You Time and Make You Money?

Start by loading this podcast episode onto your phone. Then, stand up and walk out the door.

In this session of the Pipeline Ops podcast, I do my best to bring back the lost art of going for walks. In all seriousness, whether it is going for a walk, exercising, or mowing the lawn, time away from your computer can accelerate your idea generation and help you think more clearly about the challenges you are trying to solve in your business.

I'd hate to be the one to break it to you, but you may not be ready for Facebook marketing.

This week, we are podcasting from The Fanpage Traffic Academy in San Diego with Jesse Doubek . I'm learning how to grow an audience on Facebook at a low cost, while systematically optimizing it to generate leads. This system is pure gold for small marketing teams. These proven techniques are very much under the radar of big brands.

I’ve spent the last 10 years working as THE marketing team, or the captain of a marketing team consisting of two or three people. I’ve seen a lot of successes, as well as a fair share of strategies and tactics that did not pan out.

Creating quality marketing content starts with the right brainstorming process.

Product-related video content is the key to generating leads that turn into sales. Delivering quality and informative video doesn’t have to break the budget.

When people want to learn about your product or service, video content has several advantages:

Learn the small marketing team hacks that the business media won't tell you about.

I've said it once, and I'll say it again - it's a great time to be a part of a small marketing team. There are so many resources available to help your team create processes that can double or triple your output.

Inbound leads are unlike any lead your sales team has seen before. Here's how to set them up for success.

Capturing leads is only part of the battle. Your job as a marketer is to deliver leads and put systems in place to ensure that those leads contribute to the bottom line. This can only happen if you have the right tools and processes in place with your sales team.

Your ability to turn websites visitors into leads is the foundation of your growth plan. In this area, small marketing teams need to work smarter, not harder.

Once you've gotten found by your target audience, it's time to start building relationships. List building and lead generation make up the foundation of every small business' marketing strategy.

Getting found by buyers in your target market is the first step to growing your business. The good news is that it's easier than you might think.

Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. Unfortunately, you can’t show off your superpowers in qualifying leads, linking your solution to prospects’ problems, and closing deals if people can’t find you first.

Despite the continual flow of new marketing channels and tools becoming available, email remains the number one way to build relationships with prospects and make sales to current customers and partners.

While an email list is one of your most valuable assets in growing your business, you’re not in the email sending business. Your interest lies specifically in people buying from you as a result of those emails.

This means that you need to find a way to get people to open your marketing emails, first and foremost, even before convincing them to click on the call to action within the email and converting on the offer you’re making to them.