Revenue Ops & Automation Blog

There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

Their volunteers use bulk ingredients like vitamins, vegetables, soy, and rice, and package them into supermarket-grade packages to be shipped overseas.

I don't get paid to set up basic marketing and sales automation. If that is what you are looking for, then I don't want your money.

In fact, you shouldn't pay anyone to set up basic workflows.

The best years of my career have been spent as a marketer. I’ve cracked the code on ideas that have made tens of millions for small and mid-sized companies. I love marketing!

But...

Welcome To Your 2019 Survival Guide

It has been way too long since I published a podcast episode for you.

The podcast drought ends today!

We have gotten used to technology changing the way we communicate.

Phones brought us mobile connection. The internet brought us messaging and online resources. Social media brought us global communities, and video chat brought us into each other's offices and living rooms once again.

I used to knock the role of social media managers.

I was generating hundreds of leads each month by producing long-form content and marketing offers, while every social media manager I encountered was more concerned with being the only one in the company who knew the ins and outs of Facebook and Instagram. They didn't seem interested at all in weaving their expertise into a larger plan to grow the company.

Your Inbox Proves That Most Marketers Are not as Savvy as They Think When it Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you have not yet opened. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.

Why a Killer Instinct Loses Inbound Deals for Salespeople

My dog knows that he shouldn’t prop himself up on the coffee table and steal my two-year-old’s lunch when he walks away.

As much as it frustrates me, I know it is only natural for him to snatch a sandwich that is right in front of him.

I also know it's only natural for salespeople to want all leads – inbound and outbound, top of the funnel and bottom of the funnel – to close as quickly as possible.

If you're like me, you belong to a bunch of Facebook groups. Some are great and some are not so useful. I am in one Facebook group that actually delivers a lot of value.

I spend a lot of time reading through almost every post and comment in this particular group.  Recently, there was a question asked in the group: “If you could improve one marketing platform or software, which one would you choose and how would you improve it?

The comments in this discussion were intriguing.

What is Lead Nurturing?

Lead nurturing is a term that has been around for quite some time. The idea is that once a lead converts on a top, middle, or bottom of the funnel offer, they might not be ready to speak with a sales person or purchase the product and/or service immediately. In that case, you will nurture the lead.

The key to nurturing a lead is to provide ongoing communication with them. This keeps you on top of their mind so once they are ready, they will purchase from you.