Revenue Ops & Automation Blog

How many concerts did you attend last year? One concert? Two concerts? Every other weekend?

For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each venue’s ticket and merchandise sales.

If you are under pressure to increase revenue, it can be an awful feeling.

The thing I love most about inbound marketing and sales is I don’t have to sell.

Sit still. Did you feel that?

That is the traditional SEO ground shifting beneath your feet.

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Maybe you already took the plunge and it is not living up to your expectations.

Can HubSpot And Inbound Marketing Be Used In ABM Strategies?

When most people think of HubSpot, they think INBOUND MARKETING.

When most people think of INBOUND MARKETING, they think lead generation.

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head. This is especially true if you are part of a small marketing team.

What if you could provide specific answers to website visitors' questions without making prospects and customers dig for information on their own?

If you are like me (and my clients), your business would be positively impacted if you could use those interactions to bring people down your funnel faster.

I recently led a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This crucial step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute it for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can find studies that tout both approaches.