Revenue Ops & Automation Blog

Setting companies up to grow by getting more people to buy their products and services is one of the most rewarding aspects of our work at Pipeline Ops. However, when that product or service provides life-changing benefits to people across the world, it takes job satisfaction to an entirely different level. 

Several times a week, I speak to business leaders who ask me if HubSpot is the right fit for their company. 

Since I’m known for helping companies grow using HubSpot, you might think that I recommend HubSpot to every CEO I encounter.

Creating content is a top strategy that marketers use every day to generate awareness, leads, and close sales for their businesses. However, when it comes to finding a new job, too many marketers forget about the power of content marketing.

There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

It means that the competition is fierce.

Get A Bullet-Proof Justification Framework

Your lead management process must include the following 5 elements:

1. Definitions
2. Process
3. Automation
4. Accountability
5. Reporting

I was about to wrap up the call and he asked...

“You don’t sound like other consultants. Why are you so passionate about growing businesses using HubSpot?”

HubSpot and Salesforce are both great CRM platforms.

However, they are very different software products.

This week, I was asked to advise a large enterprise company on the best CRM and customer experience platform for their current and long-term strategies across multiple divisions.

There were over a dozen people on the phone - from IT to sales.

The following experiment shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

Is your sales team is struggling to get leads on the phone?

This might be one of those situations where technology and easy access to digital data are getting in the way of good old fashioned common sense.