Revenue Ops & Automation Blog

The Biggest Difference Between HubSpot Basic and HubSpot Professional: Marketing Automation and Lead Nurturing

Your Inbox Proves That Most Marketers Are not as Savvy as They Think When it Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you have not yet opened. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.

Why a Killer Instinct Loses Inbound Deals for Salespeople

My dog knows that he shouldn’t prop himself up on the coffee table and steal my two-year-old’s lunch when he walks away.

As much as it frustrates me, I know it is only natural for him to snatch a sandwich that is right in front of him.

I also know it's only natural for salespeople to want all leads – inbound and outbound, top of the funnel and bottom of the funnel – to close as quickly as possible.

If you're like me, you belong to a bunch of Facebook groups. Some are great and some are not so useful. I am in one Facebook group that actually delivers a lot of value.

I spend a lot of time reading through almost every post and comment in this particular group.  Recently, there was a question asked in the group: “If you could improve one marketing platform or software, which one would you choose and how would you improve it?

The comments in this discussion were intriguing.

What is Lead Nurturing?

Lead nurturing is a term that has been around for quite some time. The idea is that once a lead converts on a top, middle, or bottom of the funnel offer, they might not be ready to speak with a sales person or purchase the product and/or service immediately. In that case, you will nurture the lead.

The key to nurturing a lead is to provide ongoing communication with them. This keeps you on top of their mind so once they are ready, they will purchase from you.

How Can You Triple Your Creativity and Uncover Marketing Breakthroughs That Will Save You Time and Make You Money?

Start by loading this podcast episode onto your phone. Then, stand up and walk out the door.

In this session of the Pipeline Ops podcast, I do my best to bring back the lost art of going for walks. In all seriousness, whether it is going for a walk, exercising, or mowing the lawn, time away from your computer can accelerate your idea generation and help you think more clearly about the challenges you are trying to solve in your business.

I'd hate to be the one to break it to you, but you may not be ready for Facebook marketing.

This week, we are podcasting from The Fanpage Traffic Academy in San Diego with Jesse Doubek . I'm learning how to grow an audience on Facebook at a low cost, while systematically optimizing it to generate leads. This system is pure gold for small marketing teams. These proven techniques are very much under the radar of big brands.

I’ve spent the last 10 years working as THE marketing team, or the captain of a marketing team consisting of two or three people. I’ve seen a lot of successes, as well as a fair share of strategies and tactics that did not pan out.

Creating quality marketing content starts with the right brainstorming process.

Product-related video content is the key to generating leads that turn into sales. Delivering quality and informative video doesn’t have to break the budget.

When people want to learn about your product or service, video content has several advantages: