Revenue Ops & Automation Blog

Learn the small marketing team hacks that the business media won't tell you about.

I've said it once, and I'll say it again - it's a great time to be a part of a small marketing team. There are so many resources available to help your team create processes that can double or triple your output.

Inbound leads are unlike any lead your sales team has seen before. Here's how to set them up for success.

Capturing leads is only part of the battle. Your job as a marketer is to deliver leads and put systems in place to ensure that those leads contribute to the bottom line. This can only happen if you have the right tools and processes in place with your sales team.

Your ability to turn websites visitors into leads is the foundation of your growth plan. In this area, small marketing teams need to work smarter, not harder.

Once you've gotten found by your target audience, it's time to start building relationships. List building and lead generation make up the foundation of every small business' marketing strategy.

Getting found by buyers in your target market is the first step to growing your business. The good news is that it's easier than you might think.

Attracting buyers is the first part of the process I use to generate qualified leads and get more customers. Unfortunately, you can’t show off your superpowers in qualifying leads, linking your solution to prospects’ problems, and closing deals if people can’t find you first.

Despite the continual flow of new marketing channels and tools becoming available, email remains the number one way to build relationships with prospects and make sales to current customers and partners.

While an email list is one of your most valuable assets in growing your business, you’re not in the email sending business. Your interest lies specifically in people buying from you as a result of those emails.

This means that you need to find a way to get people to open your marketing emails, first and foremost, even before convincing them to click on the call to action within the email and converting on the offer you’re making to them.

When it comes to marketing your business and bringing in new customers, you can't improve everything at once. Unfortunately, that is a reality.

So, what are you going to do? Focus on branding, getting people to come to your website, generating leads, or turning leads into customers?

You can’t do it all at once.

Why Did I Create the Pipeline Ops Podcast?

How many times have you read a business book, listened to a podcast, or read a blog article and gotten to the part about how Apple did it, how Starbucks did it, or how Salesforce did it?

Do you have a plan to grow your small or midsized business without a spending a lot on advertising and hiring a big marketing team?

If you follow the thousands of marketing tips online, it is easy to get overwhelmed and waste both time and money. However, the path is clear and it's very doable.

Learn more about why this is the golden age of small marketing teams and how you can capitalize on the opportunity. In this inaugural episode, you’ll find out: